Information release of epidemic situation in novel coronavirus, Hunan Province

  From 0: 00 to 24: 00 on December 10, 2022, 13 newly confirmed cases were reported in Hunan Province, including 0 imported cases and 13 local cases (8 cases in Changsha, 4 cases in Shaoyang and 1 case in Yongzhou), of which 2 cases were transferred from asymptomatic infected persons to confirmed cases (2 cases in Changsha).

  From 0: 00 to 24: 00 on December 10, 2022, Hunan Province reported 24 new cases of asymptomatic infections, including 2 imported cases, 22 local cases (15 cases in Changsha, 3 cases in Yongzhou, 2 cases in Changde, 1 case in Hengyang and 1 case in Shaoyang), 2 cases were confirmed on the same day, 225 cases were released from isolation (1 case imported from abroad) and 3,121 cases were still under medical observation.

  From 0: 00 on January 1, 2022 to 24: 00 on December 10, 2022, Hunan Province reported a total of 1,203 confirmed cases (78 imported cases) in novel coronavirus, 366 hospitalized cases (3 imported cases) and 837 discharged cases (75 imported cases), with 0 serious cases and 0 deaths.

How useful is it for animals to "play dead"? They will die for you in minutes.

Original SME SME technology story

Teenager, are you eager for strength? Want to be a hypnotist? Now all you need is a chicken, and hypnosis can be done quickly.

First, hold the chicken tightly so that its head is down and its beak is on the ground, and then draw a trace on the ground with chalk or fingers. Wait until the chicken is quiet and then let go of your hand, and you will get a new "stupefied chicken"

A "hypnotized" chicken

Of course, this is not true hypnosis, it uses the fear instinct of animals in the face of threats. Your fierce operation made it mistakenly think that a predator was close at hand, so it fell into a state of suspended animation (Thanatosis).

Hamiton Bertie Gibson, a British psychologist, mentioned in his book that the ultimate record of the longest time a chicken was hypnotized was 3 hours and 47 minutes.

In 1646, the German scholar Athanasius Kircher observed a chicken that went into suspended animation because of fear.

There are many animals that play dead in nature, and it also has a proper term called "tonic immobility".

This is a defensive strategy, which widely exists in mammals, birds, reptiles, fish and insects, and the "death method" is even more varied.

The 5-year-old girl in the CCTV program "Challenge Impossible" has "hypnotized" (scared) dogs, lizards, chickens, frogs and spiders, and was madly spit out.

It is precisely because suspended animation is so common that a number of so-called animal "hypnotists" have been made. They made a simple animal instinct magical and full of mystery.

There is a big brother who started a chicken farm, and even sold the local chicken at twice the price of the local market by the marketing method of "hypnotizing chicken". And those who buy chickens are really uneducated.

When confronted with a potential threat, two signals will immediately appear in an animal’s mind-"fight" or "flight", also called Fight-or-flight response. This is like the degree to which the brain has written, and you will choose between them, so that the body will respond quickly to better protect itself.

But in fact, in the case of "fighting" but not "escaping", our bodies can still fall into the third state-freeze.

Fight, flight and freeze displayed by Lego villains

When being touched at close range or feeling attacked, the rigidity of the prey may be triggered. But this state is not a decision made after careful consideration, but an involuntary defense mechanism.

They are really stiff and unable to move as if they had been acupoints. However, his brain is still spinning rapidly, and he is also alert to the changes in the surrounding environment.

On the surface, this rabbit enjoys the shower, but in fact, it has entered a state of suspended animation because of fear. Rabbits are prone to stress reactions and blind bathing is not recommended.

In fact, in the face of great pressure and threats, human beings will also have similar tonic static reactions. Have you ever tried, because you are too nervous, standing on the podium with your head blank and you can’t say a word?

In addition, when human beings are infringed, they often have temporary paralysis. Some researchers have talked with 300 women who have been sexually assaulted and found that 70% of them experienced obvious rigidity and stillness when they were attacked. They will be paralyzed, unable to scream, unable to resist, and their bodies will be completely out of control. Similarly, soldiers who have been on the battlefield have also had similar experiences.

It’s just that there are many mysteries about animal suspended animation. Because the matter of animals pretending to be dead is quite strange and full of doubts.

An animal faking its death is like taking its own life as a gamble. The success or failure of this gamble depends entirely on the foraging mode of hunters.

Fake dead frog

First of all, it is difficult to know whether the hunter will lose interest in the dead individual by pretending to be dead. If suspended animation can’t make hunters lose interest, then the poor guy who wants to get away with it by suspended animation will miss the best chance to escape. On the contrary, it makes the hunting work easier for hunters, and if they are not careful, they will directly change from "suspended animation" to "real death".

Moreover, the state of suspended animation can not reduce the sensory ability of predators to locate or identify prey, and it can not enhance the resistance of prey when attacked. Many times, this kind of rigidity and stillness will remain for a while, and the risk of being eaten seems to be even greater.

Fake dead bird

However, judging from the results of evolution, the strategy of feigning death is still useful with a high probability, and the overall advantages outweigh the disadvantages. If some predators delay eating, are not interested in dead things, and even find it difficult to distinguish still things, then the prey may escape.

In fact, obedience can really hurt yourself less. The state of rigidity and stillness can inhibit the further attack of predators and reduce the action of hunters to subdue their prey.

For another example, many top hunters will be more interested in the prey that is fleeing around, such as your cat, and the favorite is the cat-teasing stick full of soul. If the cat comes after a group of mice, and if all the other mice are running away, then the little mouse who is scared and unable to move is more likely to survive.

Similarly, most cases of feigning death belong to the "last desperate attempt", and it is an effective strategy to wait for hunters to relax their vigilance and find opportunities to escape. And fake death. Maybe it can really make some animals get to the end.

In nature, the best acting is the North American opossum (Didelphis Virginia), which deserves an Oscar in the animal kingdom.

It’s really not dead.

The North American opossum is the only marsupial living in North America. On the American continent about 70 million years ago, marsupial companions of opossums survived.

Only later, due to the rise of carnivores and other reasons, these marsupials with little resistance became extinct and went to the end. Only the opossum shoulders the fate of the whole marsupial, and survives tenaciously on the American continent, dealing with top hunters such as red fox, wolf, jaguar and short-tailed cat.

But it is in this case that the number of opossums in North America is still increasing. Among them, knowing how to play dead is a great knowledge and advantage for their survival.

The possum playing dead in Ice Age

Although the population of opossum in North America is huge, they are properly located at the "low end of the food chain", and almost any animal larger than it is a natural enemy. Therefore, opossums can only lie in the daytime and go out at night, and live by preying on insects, snails, birds, and occasionally eat some plants. In addition, the North American opossum moving on the ground without the shelter of trees is also clumsy and has poor defense ability.

When chased by the enemy to the end of the road, they will fall to the ground with a thud and enter a state of suspended animation-eyes closed, mouth slightly open, uvula spit out, belly swelled, tail drooping and winding in a circle, motionless.

When the dog comes, he can only pretend to be a dead opossum.

In order to be more realistic, the North American opossum will tremble slightly when it falls down, and its breathing and heart rate will slow down and its body temperature will drop while shivering. In addition, the glands near their anus will secrete a foul yellow-green mucus, which tastes like a highly corrupt corpse. If I don’t know, I really think it has been dead for three days and nights, and the body stinks. And this can often deter hunters and make it difficult to swallow.

It is precisely because of the grandiose acting skills of the North American opossum that people have specially invented a word "play possum" to describe the behavior of some people who pretend to be deaf and deaf.

Playing dead pig nose snake

Similar to the possum’s way of playing dead, there is also a pig-nosed snake. When encountering a hunter, the pig-nosed snake will bluff first, spread its neck ribs and make a horrible hiss, just like being possessed by a cobra.

But when bluffing doesn’t work, they will decisively enter the suspended animation mode, with their bellies turned up, their mouths opened to spit out the letter, and even oozing blood drops. The pig-nosed snake, like the opossum, also carries its own chemical weapons, which will give off an extremely unpleasant smell and very dissuade it.

Therefore, animals’ suspended animation is not simply lying on the ground, but they will also make themselves more difficult to swallow through various strategies.

What is even more surprising is that some animals in nature have learned to use the "rigidity and stillness" of other animals to hunt.

Whether in the wild, in captivity or in the laboratory, humans have long discovered that sharks, the top hunters, can also fake their deaths.

Turning the shark over and stimulating the skin around its nose may trigger the shark’s suspended animation for up to 15 minutes. Using shark’s suspended animation can also make researchers reduce the shark’s struggle and reduce the probability of injury to both sides when subduing sharks.

However, some people think that this rigidity and stillness of sharks is not due to fear, but related to reproduction. Studies have shown that after obtaining the mating right of the female, the male will also turn over the female body to cause rigidity and stillness, thus making the whole mating process smoother and easier.

But in any case, killer whales with IQ of off the charts seem to have seen through everything, and have learned to kill sharks by faking their deaths.

When encountering a shark, killer whales don’t rush to fight, but rush over and knock it over, biting the shark with their mouths so that it can enter a state of rigidity and stillness.

In 1997, someone photographed this precious picture of killer whales "outwitting" great white sharks off the coast of California, USA. Sharks in this state easily become the lunch of killer whales. Another example of killer whales "hypnotizing" their prey took place in New Zealand, and the victim was a stingray.

Fight scene in 1997

It can be seen that playing dead is really not omnipotent, and the "final interpretation right" is still in the hands of hunters. Finally, by the way, it is really useless to "pretend to be dead" when you meet a bear in the wild. If you meet a bear who has been hungry or sick, pretending to be dead is equivalent to sending a lunch box directly.

Original title: How useful is "Animals Playing Dead"? They will die for you in minutes.

Read the original text

How do small-scale taxpayers who declare monthly enjoy the VAT reduction and exemption policy? Put away this article.

In order to facilitate taxpayers and grass-roots tax authorities to check the answers to relevant policies, the State Administration of Taxation has comprehensively sorted out and confirmed the questions and answers issued by the State Administration of Taxation from January 2019 to July 2024, and compiled and formed a series of tax and fee support policies since 2019 covering 294 current effective answers in 34 topics in 8 categories.Today, I understand the relevant questions and answers about the VAT reduction and exemption policy for small-scale taxpayers.

[Question 1] I am a small decoration company, and I am a small-scale VAT taxpayer who declares on a monthly basis, so I can apply the differential taxation policy for subcontracting of construction services. Excuse me, is the monthly sales of small-scale taxpayers exempted from VAT judged before or after the difference?

A:Judging by the sales after the difference. The Announcement of State Taxation Administration of The People’s Republic of China on the Collection and Management of VAT Reduction and Exemption Policies for Small-scale Taxpayers (State Taxation Administration of The People’s Republic of China Announcement No.1, 2023) stipulates that small-scale taxpayers who apply the VAT differential taxation policy can determine whether the above-mentioned VAT exemption policy can be implemented based on the sales after the difference. Therefore, if the construction services provided by your company can be deducted by the difference according to the regulations, whether the above-mentioned small-scale taxpayers are exempted from value-added tax policy can be determined by the sales after the difference.

[Question 2] Our company is a small-scale VAT taxpayer who declares monthly. On January 6, 2023, we transferred a store. After excluding the sales of the transferred store, it is estimated that the sales in January will be less than 100,000 yuan, and all of them will be invoiced. Can our company enjoy the VAT exemption policy? What should we pay attention to when declaring?

A:Article 1 of State Taxation Administration of The People’s Republic of China’s Announcement on the Collection and Management of Small-scale VAT Taxpayers’ Exemption and Exemption Policies (No.1 in 2023) stipulates that if small-scale taxpayers engage in VAT taxable sales, and their total monthly sales exceed 100,000 yuan, but after deducting the sales of real estate that occurred in this period, they do not exceed 100,000 yuan, their sales of goods, services and intangible assets will be exempted from VAT. When your company handles the VAT tax return for the January tax period, you should accurately enter the data of "Sales of Real Estate in Current Period" in the reporting interface of VAT and Additional Taxes (for small-scale taxpayers), and the system will automatically calculate the current sales after deducting the sales of real estate. If the sales after deduction does not exceed 100,000 yuan, you can enjoy the VAT exemption policy. When handling the tax declaration, the deducted sales should be filled in the relevant column of "VAT and Additional Taxes and Fees Declaration Form (applicable to small-scale taxpayers)".

[Question 3] I am a small-scale VAT taxpayer who declares on a monthly basis. In August 2023, I issued an ordinary VAT invoice with a 3% collection rate for my customers. If the actual monthly sales do not exceed 100,000 yuan, can I enjoy the preferential tax-free policy?

A:Article 1 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers with monthly sales of less than 100,000 yuan (inclusive) shall be exempted from VAT. If your monthly sales do not exceed 100,000 yuan, you can directly declare tax exemption when you declare tax, and enjoy the policy of exemption from value-added tax.

[Question 4] Our company is a small-scale VAT taxpayer who declares monthly. In September 2023, it is estimated that the income from selling goods will be 200,000 yuan. What tax reduction and exemption policy can we enjoy and how to issue VAT invoices?

A:Article 2 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers shall apply taxable sales income at a rate of 3%, and the VAT shall be levied at a reduced rate of 1%. Article 5 of the Announcement of State Taxation Administration of The People’s Republic of China on the Collection and Management of Small-scale VAT Taxpayers’ Reduction and Exemption of VAT and Other Policies (No.1 in 2023) stipulates that if small-scale taxpayers obtain taxable sales income and apply the policy of collecting VAT at a reduced rate of 1%, they should issue VAT invoices at a rate of 1%. Therefore, your income from selling goods in September was 200,000 yuan, and you can apply the policy of collecting VAT at a reduced rate of 1%, and issue special VAT invoices or ordinary VAT invoices at a rate of 1%.

[Question 5] I am a catering company. I am a small-scale taxpayer who declares value-added tax on a monthly basis. On August 25th, 2023, I issued an ordinary VAT invoice with a rate of 3% of 20,000 yuan for my customers. The actual monthly sales in August was 150,000 yuan, all of which were sales revenue at 3% levy rate. Our customers were individuals and could not recover the invoices already issued. Can our company still enjoy the policy of 3% levy rate sales revenue minus 1% levy rate for VAT?

A:Article 2 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers shall apply taxable sales income at a rate of 3%, and the VAT shall be levied at a reduced rate of 1%. Your sales income of 3% tax rate is 150,000 yuan, you can directly declare tax reduction when you declare tax payment, and you can enjoy the policy of 3% tax rate sales income minus 1% tax rate. In order to reduce your tax burden, there is no need to void or change the ordinary VAT invoice with 3% levy rate. However, it should be noted that, according to the Measures for the Administration of Invoices in People’s Republic of China (PRC) and other relevant regulations, taxpayers should issue invoices truthfully. Article 5 of the Announcement of State Taxation Administration of The People’s Republic of China on the Collection and Management of Small-scale VAT Taxpayers’ Reduction and Exemption of VAT and Other Policies (No.1 in 2023) stipulates that if small-scale taxpayers obtain taxable sales income and apply the policy of collecting VAT at a reduced rate of 1%, they should issue VAT invoices at a rate of 1%. Therefore, in the future, when you enjoy the policy of 3% levy rate for sales revenue minus 1% levy rate for VAT, if you need to issue an ordinary VAT invoice, you should issue it at 1% levy rate.

[Question 6] Our company is a small-scale VAT taxpayer who retails motorcycles. In August 2023, the sales volume was 90,000 yuan. When invoicing customers, it was impossible to confirm whether the sales volume this month would exceed 100,000 yuan, and a unified invoice for motor vehicle sales with a 1% levy rate was issued. Can I still enjoy the tax exemption policy for monthly sales below 100,000 yuan? My individual customers are general VAT taxpayers, can I deduct the input tax?

A:Article 1 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers with monthly sales of less than 100,000 yuan (inclusive) shall be exempted from VAT. If your monthly sales do not exceed 100,000 yuan, you can directly declare tax exemption when you declare tax payment, and enjoy the policy of exemption from value-added tax. If your customer is a general taxpayer, you can deduct the corresponding input tax on the basis of the unified invoice for motor vehicle sales with 1% levy rate.

[Question 7] Our company is a small-scale VAT taxpayer who retails motorcycles, with a monthly sales of about 100,000 yuan. When invoicing customers in the middle of the month, it is impossible to confirm whether I can enjoy the tax exemption policy with a monthly sales of less than 100,000 yuan this month. How can I issue a unified invoice for motor vehicle sales if I want to enjoy the preferential policies of small-scale taxpayers?

A:Announcement of the Ministry of Finance and the State Administration of Taxation on the Policy of Reducing and Exempting VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers with monthly sales of less than 100,000 yuan (inclusive) shall be exempted from VAT. Small-scale taxpayers of value-added tax are subject to taxable sales income at a rate of 3%, and value-added tax is levied at a reduced rate of 1%. When you invoice in the middle of the month, you don’t know whether the sales will exceed 100,000 yuan and whether you can enjoy the tax exemption policy. You should first issue a unified invoice for motor vehicle sales at the rate of 1%. When declaring tax, if the monthly sales amount does not exceed 100,000 yuan, you can declare tax exemption when declaring tax. If the monthly sales amount exceeds 100,000 yuan, you can declare and pay VAT at a reduced rate of 1%.

[Question 8] I am a small-scale taxpayer engaged in motorcycle sales, and my monthly sales amount is less than 100,000 yuan. Can I still issue a special tax-free VAT invoice?

A:Article 1 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers with monthly sales of less than 100,000 yuan (inclusive) shall be exempted from VAT. Small-scale taxpayers selling motor vehicles can enjoy the tax exemption policy according to the above provisions, and issue special VAT invoices with the words "motor vehicles" in the upper left corner as "tax exemption".

[Question 9] I am a small-scale VAT taxpayer who declares monthly, and my monthly sales amount is about 100,000 yuan, but I can’t confirm whether my total income will exceed 100,000 yuan when I invoice my customers. How can I invoice if I want to enjoy the preferential policies for small-scale taxpayers?

A:Article 1 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers with monthly sales of less than 100,000 yuan (inclusive) shall be exempted from VAT. Small-scale taxpayers of value-added tax are subject to taxable sales income at a rate of 3%, and value-added tax is levied at a reduced rate of 1%. If you are not sure whether the sales in the current month will exceed 100,000 yuan, and the taxable sales income with 3% levy rate applies, you should first issue a general VAT invoice at 1% levy rate. When declaring tax, if the monthly sales amount does not exceed 100,000 yuan, you can declare tax exemption when declaring tax. If the monthly sales amount exceeds 100,000 yuan, you can declare and pay VAT at a reduced rate of 1%.

[Question 10] I am a small-scale VAT taxpayer who declares on a monthly basis. In May 2023, I issued an ordinary VAT invoice at a rate of 3% according to my custom. If the actual monthly sales do not exceed 100,000 yuan, can I enjoy the preferential tax-free policy?

A:The Announcement of the Ministry of Finance and the State Administration of Taxation on the Policy of Reducing and Exempting VAT for Small-scale Taxpayers (Announcement No.19 of the Ministry of Finance and the State Administration of Taxation in 2023) stipulates that before December 31, 2027, small-scale taxpayers with monthly sales of less than 100,000 yuan (inclusive) will be exempted from VAT. If your monthly sales do not exceed 100,000 yuan, you can directly declare tax exemption when you declare tax, and enjoy the policy of exemption from value-added tax.

[Question 11] Our company is a small-scale VAT taxpayer who declares on a monthly basis. In January 2023, the sales amount of RMB 150,000 which is subject to 3% levy rate was incurred, and all of them were invoiced on January 4, of which RMB 100,000 was issued with tax-free invoice and RMB 50,000 with 3% levy rate. According to the regulations, the policy of 3% minus 1% levy rate can be applied. How should I apply for the VAT tax declaration of January tax?

A:Article 7 of the Announcement of State Taxation Administration of The People’s Republic of China on the Collection and Management of Small-scale VAT Taxpayers (No.1, 2023) stipulates that taxpayers are subject to VAT at a reduced rate of 1% in accordance with the Announcement of the Ministry of Finance and the State Administration of Taxation on Defining the Policies of Small-scale VAT Taxpayers’ Reduction and Exemption (No.1, 2023). The corresponding sales amount shall be filled in the corresponding column of VAT and Additional Taxes Declaration Form (for small-scale taxpayers) and VAT-free sales amount (3% collection rate), and the corresponding reduced VAT tax amount shall be calculated as 2% of the sales amount and filled in the corresponding column of VAT tax reduction items in VAT and Additional Taxes Declaration Form (for small-scale taxpayers), Taxable Amount Reduction in Current Period and Detailed Statement of VAT Reduction and Exemption. Your company applies the policy of collecting VAT at a reduced rate of 1%. Before the publication of the above policy documents, the taxable sales of the tax-free invoices and the ordinary VAT invoices with a rate of 3% shall be filled in according to the above requirements.

[Question 12] I am a small company that wholesales goods, and I belong to a small-scale VAT taxpayer who declares monthly. In April, our company earned 500,000 yuan from selling real estate (excluding VAT, the same below) and 80,000 yuan from selling goods. Excuse me, can our company enjoy the VAT exemption policy for small-scale taxpayers with monthly sales below 100,000 yuan?

A:The Announcement of State Taxation Administration of The People’s Republic of China on the Collection and Management of Small-scale VAT Taxpayers (State Taxation Administration of The People’s Republic of China Announcement No.1, 2023) stipulates that small-scale VAT taxpayers (hereinafter referred to as small-scale taxpayers) are exempt from VAT if their total monthly sales do not exceed 100,000 yuan (if one quarter is a tax period, the quarterly sales do not exceed 300,000 yuan, the same below). Small-scale taxpayers engaged in taxable sales of value-added tax, with total monthly sales exceeding 100,000 yuan, but not exceeding 100,000 yuan after deducting the sales of real estate in the current period, shall be exempted from value-added tax on the sales of goods, services and intangible assets. Your company’s total monthly sales exceed 100,000 yuan, but it does not exceed 100,000 yuan after deducting the sales of real estate in this period. Therefore, according to the regulations, the sales obtained by your company from selling goods can enjoy the exemption of value-added tax policy for small-scale taxpayers with monthly sales below 100,000 yuan. Income from the sale of real estate shall be subject to value-added tax according to regulations.

Good film about | "Brave Game: Battle of the Jungle" opens the jungle adventure

Director:

Screenwriter: Chris McKenna/Eric Summers//Jeff Pinkner/Chris Van Allsburg.

Starring://Jack Black/

Genre: comedy/action/fantasy/adventure

Producer country/region: USA/India/Canada/UK/Australia/Germany

Language: English

Release date: December 20, 2017

Special feature of 1905 film network It tells the story that four high school students with different personalities accidentally crossed into the game world and turned into game characters. In the dangerous tropical jungle of Yumanji, several people became Dr. Yong Shi, Maozi Fenba, Professor oberon and Ruby with Iron Fist respectively. Faced with the attack of jungle beasts and the pursuit of evil forces, the four must work together to overcome many crises and win the game in order to get a chance to return to reality.


This week’s movie channel "A Good Movie with a Date" column, let’s follow the footsteps of several brave people and experience the jungle adventure together in "The Game of the Brave: The Battle of the Jungle"!

Classic IP innovation restart


Before The Game of the Brave: The Battle of the Jungle, there were actually two movies of The Game of the Brave. The first one that we are most familiar with was released in 1995. At that time, as one of the ten imported blockbusters in 1996, the film was released in China and became the collective memory of a generation.



Twenty-two years later, the story of "The Brave Game: The Battle of the Jungle" continued the end of the first film, so why did this series of movies have such strong vitality?


In 1981, Chris Van Olsberg, an American children’s literature writer, finished drawing this book. At first, the book contained only 32 pages and 14 illustrations, but it won the title of Oscar in the picture book industry the following year for its imaginative ideas. — Kadik Award.



With the foundation of the story, The Brave Game was successful because a very suitable hero was selected at that time.



The Brave Game starring robin williams reminds fans of Yumanji. In 2014, Williams, known as a comedy master, chose to leave this world because of depression, and we can never see his return in this series. However, Game of the Brave: Battle of the Jungle chose a very suitable candidate to take over Williams.


The formation of megaliths

Childhood Qiang Sen was ugly and even a little thin, and he couldn’t see the big guy in the future at all. That’s because Qiang Sen’s family was very poor for a long time, and his father who fought in the American professional wrestling league couldn’t bring a stable income to this family. At the age of 16, Qiang Sen was so poor that he was only $7 from his apartment to the street. At that time, his life turned around, and he became Dwayne Douglas Johnson today with two choices.


The first choice comes from: wrestling 


After entering high school, Qiang Sen gradually showed his athletic talent. He hoped that his son would follow in his father’s footsteps and engage in wrestling. At first, his father firmly opposed it. He didn’t want his son to live a precarious life like him in the future, but Qiang Sen was very determined. He insisted on getting up at 4 am every day for training. In the end, he not only gained recognition, but also won eight American professional wrestling league championships under his father’s training.



The second choice comes from: movies.


Qiang Sen’s strong acting talent and body language have attracted a lot of media attention, as well as from film companies. So in 2001, at the age of 29, he chose to appear in the first film of his life and became a film actor.


The return of the mummy movie clip


In recent years, when he gradually became the highest-paid actor in the world, he chose to name his film company "7 dollars". He said, "It is really surprising to become the highest-paid actor. I don’t have a high degree from Harvard University, but with my failure, I have made continuous progress, and I will never forget those experiences."


In 2016, Qiang Sen and his $7 film company participated in the first project, The Brave Game: The Battle of the Jungle. He not only starred in the film, but also assumed the role of producer. Therefore, we can see in the film that under his arrangement, the crew went deep into the Hawaiian rainforest to shoot and successfully created the Yumanji world full of beasts.


Daughter crowdfunding advertises against forced marriage in the subway. Mother: Be careful of being struck by lightning.

  □ The first advertisement against forced marriage appeared in Beijing subway, hoping to influence China with "one square meter area". The stereotype of "leftover women" is a cliche that women all over the world are eager to get rid of.

  □ Seeing the anti-forced marriage advertisement designed by Miguo, my mother gave her crowdfunding money with one hand and poked at the table with the other, accusing her of being rebellious: "If you do such a thing, be careful not to be thunderstruck. Don’t let relatives know during the New Year, you will be killed!"

  □ Wu Wen, who interviewed 30 blind dates, said: "All information is a condition. You find that a person has become a commodity with a QR code."

  I came at the age of 26. Wu Wen’s anxiety followed. "You suddenly found that you can no longer call yourself in your early twenties." From that day on, marriage was her most important theme.

  Miguo was 26 when the curse of forced marriage fell on her head. The mother anxiously questioned every male of school age around her, as if her daughter was a commodity that was eager to sell and was on the verge of overstocking.

  The two girls also mentioned the significance of being 26 years old. Previously, Wu Wen and Mi Guo always met the definition of "good boy" — — Smart, clever, excellent grades. 26 years old is a gorgeous dividing line.

  In 2007, the Ministry of Education listed "leftover women" as a new Chinese word, which broadly refers to single women over the age of 27. The latest national census shows that the average age of first marriage for women is 25 years old. The 26-year-old is sandwiched between the two, and he is a great young man who conforms to the traditional discipline. To take a step back is a social alien in everyone’s eyes.

  In the reality outlined by the data of the civil affairs department, nearly 200 million singles are scattered in the crowd. A foreigner who has been to the blind date corner looks confused: "Is there so many missing people in China that it is necessary to concentrate on searching for you?"

  Before the Spring Festival this year, China’s first advertisement against forced marriage appeared on the subway in Beijing. The slogan "Being single can be very happy" is more like a declaration of the times.

  The Korean drama Descendants of the Sun, introduced by a video website, "tells a 35-year-old ‘ Leftover women ’ Looking for equal love ",the fire was in a mess. When it was updated to the eighth episode, it passed 800 million clicks and the monthly membership fee income was 250 million yuan. Someone analyzed, "The old Cinderella story is out of date, ‘ Leftover women ’ The story is encroaching on the screen inch by inch. "

  Also competing for the screen with Descendants of the Sun is the second-shot video "Be Yourself" released by the British Embassy in China. A foreign girl said to the camera that Chinese should throw the words "leftover women" into the garbage dump of history.

  "Dear Mom and Dad, don’t worry, there are many kinds of life, and being single can be very happy."

  In the advertising history of China, no one can ignore this first anti-forced marriage advertisement with a width of 1m and a height of 1m.

  In Dongzhimen subway station, the busiest transportation hub in Beijing, with a daily passenger flow of 100,000 and the highest advertising price, a poster appeared on the eve of the Spring Festival: the round-faced doll on the poster is smiling with great love, and love is a letter to parents. "Dear Mom and Dad, don’t worry, there are many kinds of life, and being single can be very happy."

  The Anti-Forced Marriage Alliance decided to record people’s flow with calculators and watches before advertising in this subway station, and work out the best cost performance. They hoped to influence China with the "one square meter area" bought by crowdfunding for 38,000 yuan.

  This group of netizens gathered from all over the world because of similar experiences has expanded from the initial "elders" to 101 members.

  Miguo is one of the core members and the designer of the poster. She is 31 years old this year.

  Before the arrival of the Spring Festival, she felt that there were endless strategies against forced marriage on the Internet. Searching online for how to deal with forced marriage, Baidu’s experience with detailed steps will appear on the homepage. Some people have summed up the methods of shirking responsibility, obeying the law, crying over one’s head, feeling dizzy under excessive pressure, pretending to be lovelorn and giving money to mom. Others taught you to ask your parents, has the stock gone up this year?

  This kind of pain of forced marriage, Miguo has a deep understanding.

  At the age of 26, Miguo’s mother, like a perceptive criminal policeman, investigated all the male friends around her. Every guest of the opposite sex at home will be checked; When she held an art exhibition, her mother paid attention to the "buddies" who came to pay tribute; Asking Miguo’s closest friend by innuendo, "Does she have a boyfriend?"

  One by one, she searched for men around her for her daughter. Later, no matter what the other person looked like, as long as the door was right, she pushed it in front of Miguo and told her, "You can just look at one."

  Miguo was furious, slapped the table and shouted, "Your daughter is not a pig!" "

  If you are "cheated" into a dinner party, you find a boy and his family sitting opposite you. "I will either lift the table or slam the door and leave, leaving my parents with no face." Miguo’s thin arms are waving and her words are hard.

  However, parents always think that age is the tight hoop on their daughter’s head, and they expect Miguo to live an "ordinary" life — — When I was a child, I followed the rules and didn’t fall in love early so as not to devalue in the future. After graduating from college, I got married quickly and didn’t rock the boat. After I got married, I gave birth to my child quickly, and then I could "complete a woman’s mission."

  The reproductive age of women is the last line of defense for parents. Mother told Miguo more than once, "You are 28 years old. If you don’t give birth, you won’t be born."

  This time, Miguo wants to turn what she wants to say to her mother into what she says to all the mothers in the world. So there is this letter-by-letter poster against forced marriage.

  Mi Guo, who is plain, said that because of this poster, this is the most meaningful Spring Festival she has had in 31 years.

  "Why did everyone rebound so much for forced marriage this Spring Festival? In Chinese and Western cultures, China is family-oriented, while the West is individual-oriented. Now many people have the idea of individual standard. Put personal happiness first, not for the benefit of the family, and obey and sacrifice personal happiness. " Sociologist Li Yinhe told China Youth Daily and Zhongqing Online reporter.

  In the bustling Dongzhimen subway station, a tug-of-war is unfolding. 100 meters away from the anti-forced marriage advertisement, the staff of a dating website stayed there all the year round, holding leaflets and selling products to passers-by.

  In the Spring Festival of 2014, the video of a dating website caused a shock: every time a young girl faced her elderly grandmother, her grandmother always repeated a sentence: "Are you married?" After several inquiries, the girl began to make up her mind that "I can’t pick it slowly" and chose to ask for help from this dating website. In the last scene, grandma was lying in the hospital bed with a nasal tube, and the girl was wearing a white gauze. She and a man went to grandma’s hospital bed and said, "Grandma, I’m married!" "

  "I’m married!" It has become the ultimate victory of "leftover women"! A member of the Anti-Forced Marriage Alliance is very angry. "After watching this kind of advertisement, parents will have a story for the next forced marriage. ‘ You always say that on TV! ’” They hope to form a countervailing force and break the right to speak shrouded in capital. "Although hitting the wall with your fist may not help, at least you have this action." Mi Guo, a core member of this loose organization, said.

  "Alas, I will be forced to get married again when I go home."

  The advertisement of the anti-forced marriage alliance originated from a complaint during the Chinese New Year, "Alas, I will be forced to get married again when I go home".

  "Traditional family concepts and social concepts are still weaving cages for women." Wu Wen said that at the age of 26, people around him seemed to have an appointment and attacked Wu Wen together. Even children would suddenly jump in front of her and ask with big eyes, "Sister, why don’t you have a boyfriend yet?"

  When I came home during the Spring Festival, my grandmother was a little old and delirious. She would suddenly look at Wu Wen and cry: "You must get married early." He turned to Wu Wen’s mother. "Is your daughter married and didn’t tell me?" Then I repeated this question 30 times.

  "At that moment, I felt sad, my grandmother was unconscious, and all the subconscious things came out." The white-collar worker who works in Beijing said.

  Mother also began to "gently remind" and "actively inform" who gave birth to another child. When something in Wu’s home, which lives alone in Beijing, is broken and needs to be replaced, my mother in her hometown in the Central Plains always says, I’ll change it when I get married. Subconsciously, she felt that being single was an imperfect life and she had to make do with it.

  In the eyes of parents, children work hard in first-tier cities alone, and they can find the right partner to "lean on", so life is not so hard.

  Mi Guo, who worked hard with Wu Wentong in Beijing, felt the same way. After graduating from the Central Academy of Fine Arts with a bachelor’s degree, she chose to return to China to work after finishing her master’s degree in Australia. She rented a studio in Heiqiao Village, outside the Fifth Ring Road in Beijing. When she received the work, she earned tens of millions of dollars. When she was bleak, she had no income for several months. She learned how to break "a dollar into three flowers" from a small age.

  What color to paint the walls at home and what pictures to hang in the room, Mi Guo believes that this can be listened to by parents. But what kind of life a person chooses is entirely his own freedom. Before deciding to live up to her parents, she must live up to herself.

  At first, Miguo tried to tell her parents her innermost thoughts, but every time she tried to show her true self, she would "make them very sad".

  My parents pointed at her angrily. "Why do you have to go against your parents?" They believe that marriage is the guarantee for the life of Miguo now and after aging.

  "From the traditional point of view, I am a very unfilial daughter." She held a tissue and stopped for a long time. "I live very casually. It is most important to be happy, so my parents worry a lot."

  Seeing the anti-forced marriage advertisement designed by Miguo, her mother gave her crowdfunding money with one hand and poked at the table with the other, accusing her of being rebellious: "You should be careful not to be thunderstruck, and don’t let your relatives know during the New Year, you will be scolded to death!"

  This forced marriage is staged in many families with different plots. In the news, the single girl was forced by her mother to ask, "My dogs have given birth. Why are you still single?" There is also an aunt looking for a marriage website to "plan" an encounter for her daughter, which cost 68,000 yuan. Some parents were finally persuaded by their children. The next day, they talked with the square dance aunt, and the anxiety came again, and they were forced to get married again.

  "I’m not a child." "As long as you don’t get married, my father won’t die." "Don’t be headstrong, pity inherit the wind." "If you really can’t find it, it’s a heart disease for the old couple." When I went home, these words came into the ears of single men and women like a barrage. Parents’ desire to carry on the family line and their worries about their children’s stable life have all turned into the command to urge marriage.

  "All information is a condition, and you find that a person has become a commodity with a QR code."

  Wu Wen, who was shot by the direction of "in the name of love and wrapped in honey", has been running wildly on the road of blind date.

  Wu sometimes wonders that in the eyes of his parents’ generation, women always rely on the long-term meal ticket of "marriage", while the social evaluation of "meal ticket" is so single that it is almost only related to money.

  In order to let Wu Wen get the "meal ticket" as soon as possible, the family began to introduce her to the object. Wu Wen "interviewed" 30 blind date targets for this purpose, always trying to find something more attractive to her than money.

  If finding a marriage partner is an accurate matching of conditions, then the labels attached to Wu Wen are: Beijing hukou, house and car, stable job, master of a prestigious school, well-proportioned figure and fair skin.

  In the routine of domestic film and television dramas, such a 28-year-old single woman usually goes back to an empty apartment on her birthday night, turns on the light, throws off her black high heels, pulls down the zipper of her tight skirt from behind, shakes the red wine in the goblet, turns on the sad Bruce in the stereo, and stands in front of the French window with a sad face, looking at the lights and crying silently: "Why am I still single?"

  Wu no longer sits at home waiting for the right person on colorful auspicious clouds and the prince on a white horse, but arranges blind date and date every weekend. In the business circle covering an area of 210,000 square meters near her home, almost every place has left her dating figure.

  When he met the "technical man", Wu Wenzheng was in a period of hesitation. "If you don’t know what you want, you will listen to your parents." Technical and scientific men belong to the "conditions" matching objects in parents’ eyes: graduated from prestigious schools, worked in central enterprises, saved money to buy a house in Beijing, and their parents have brothers and sisters to take care of them. As a result, this boy who was rejected by Wu Wen three years ago came back into her field of vision three years later.

  They tried dating, but the boys were so boring that they spent 90% of their time talking about work.

  Wu Wen is the kind of girl who likes watching plays and reading books extensively. I once chatted with a blind date of another central enterprise, and chatted and chatted. She began to talk about the reform of central enterprises and how to activate their creativity. The other party was stunned and didn’t say a few words. When she went home, she blacked her out and said goodbye: "I want to find a simple and relaxed girl."

  "Maybe it’s a little deep," Wu summed up his experience. "I found it not very good to talk about work for the first time. I should talk about hobbies and hometown."

  However, this technical man’s hobby is not good enough. Love becomes a topic of debate. Wu Wen snapped his fingers to find a reason to convince himself that although the technical and technical men are dressed in dirt, do not pay attention to image building, are dull and can’t chase girls, they are infatuated with themselves. "There should be no moths in the future."

  But the confusion and dissatisfaction are all written on the face, especially after a thirsty and long-distance date. Wu Wen’s impatient expression "detonated" the technical engineering man. He "rubbed" and jumped up and left without looking back, leaving Wu Wen alone in the restaurant. In the evening, he found Wu Wen and asked for the Goldlion wallet he had given him before. Later, he came to apologize again, but Wu resolutely said goodbye to him.

  Wu Wen’s blind date experience is like a tortuous novel, with highs and lows. When she made a blind date with a returnee with good "conditions", she watched the other party roll up spaghetti and blurted out foreign brands, and her "sense of superiority was gone".

  "In the repeated shackles and shackles, it has become more and more calm." Wu Wen concluded by taking off his jeans, putting on his skirt and glasses, waiting for the A, B, C and D at the other end of the table.

  At first, relatives who were far away in the Central Plains pulled layers of people to introduce her, and even touched her aunts and grandmothers in another city. My aunts and uncles enjoy collecting all kinds of information in the park. Take out the old-fashioned stationery with the name of the state-owned unit printed on the head, and record the name, age, income, parents’ work and telephone number. Sometimes I will annotate it. This one looks sunny and that one is tall.

  "All information is a condition, and you find that a person has become a commodity with a QR code." Wu Wen said.

  Later, she spent 999 yuan to register the dating website, and found that it was more like a stage set up with labels. The living people were condensed into age, occupation and income, and the price was clearly marked, and scammers were rampant. In the real society, people’s single standard and prejudice about "success" are reflected in the issue of marriage and love, and the number of times men are accosted is always proportional to their income.

  "The anxiety of the older generation is caused by the social environment." Miguo also saw the single value orientation of the society. She hoped that the society could be more diverse, and choosing to be a courier would not make her family feel fall in price. "Don’t let money be the only standard.".

  The word "leftover woman" is very bad in itself.

  What makes Wu Wen even more angry is that society not only worships money, but also stigmatizes "leftover women".

  In a popular cartoon of "leftover women", a woman looks at a birthday cake with a candle with "27" on it melting. The woman wears wide-brimmed glasses to show that she has a good education; She stood behind with her face twisted, covered with cobwebs, surrounded by messy pens and notebooks; There is thick snow on the roof outside the window, and the smoke from the chimney forms an "embarrassing" word, which looks like a bitter gourd face.

  This woman is like a young version of the famous old maid Miss Havisin in Charles Dickens’ novel Great Expectations. The words above her head are: "I don’t even think I have grown up yet, but I accidentally became ‘ Leftover women ’ 。”

  “‘ Leftover women ’ It is a discriminatory term in itself, and the society still does not realize the discriminatory nature of this term. I think it is very bad. " Media person Luo Beibei said that she recently pushed an article with a reading of 100,000+,entitled "Why don’t I like watching domestic fashion dramas?" Because no matter how good the heroine is, she will be forced to get married.

  "I hope society will take off colored glasses." She takes the entertainment circle as an example. "Single actresses such as Ruby Lin, Lin Chi-ling, Shu Qi, etc. will be repeatedly discussed by the media whether to get married; A male star who is a golden bachelor will not be concerned about this matter. "

  Faye Wong, 47, was criticized for falling in love. Maggie Cheung, 50, said: "Asian women are particularly concerned about being old, but not in France."

  "In Hungary, only 12% of people choose to get married, so the married people are different. In northern Europe, singles account for half of the population, so the married half is ‘ Leftover women ’ Or are the unmarried half leftover women? ‘ Leftover women ’ The word itself is very bad. " Li Yinhe said. In northern Europe, marital status even has a column of cohabitation. Cohabitation is not protected by law, and children born in wedlock have the same rights as those born out of wedlock.

  But in distant Asia, it is sensitive to put forward the word "anti-forced marriage". Miguo’s previous version of the anti-forced marriage advertisement was even sharper: the blue-haired girl with a cold brow raised her arm above her head and made a big x, which read four big characters: forced marriage and separation. The "forced marriage" on the T-shirt was also painted with a red X. On both sides, it says "I am the master of my life, so don’t force marriage this year" or "Respect the autonomy of marriage, and force marriage to be a hooligan".

  "Everyone thinks that forced marriage is like a monster. No matter how you fight, you can’t die. I hope this spell can ‘ piu’ Dispel the monster. " Mi Guo said.

  But it failed the review. Beijing’s industrial and commercial department does not allow the word "forced" to appear in the first edition of posters on the grounds that it will remind people of uncivilized terms. The members of the alliance discussed simply changing it to "don’t rush marriage", but it still failed because "it will have a bad influence".

  What is a "good influence"? The British Embassy in China has adopted a more moderate approach. They launched a series of activities called "Be Yourself" throughout March, hoping to help women challenge the stereotypes about gender roles.

  In the promo, Yan Wanjie, deputy country director of the United Nations Development Programme, said that stereotypes like "leftover women" are cliches that women all over the world are eager to get rid of. No matter whether it is social stereotypes about women’s marriage, children or other stereotypes, they are all shackles they want to break.

  Also causing discussion is the speech of Hermione. On July 7, 2014, Emma Charlotte Duerre Watson, who came out of Harry Potter, was appointed as a global goodwill ambassador by UN Women’s Agency. Her speech on gender equality was followed by more than 6,000 people in Zhihu.

  "Both men and women can be sensitive, and both men and women can be strong. It’s time to understand gender as a spectrum, not as two factions. " Emma said.

  Wu Wen also feels the same way. "Our society has developed so much that women’s education level has been continuously improved, but society has not provided a respectful, pluralistic and free choice environment for women."

  Britain, where there are no "leftover women", has also experienced the era of turning unmarried women into "goods that can’t be sold on the shelves". But now, in order to help the victims of forced marriage, the Ministry of Foreign Affairs and the Ministry of the Interior jointly established the Forced Marriage Unit in 2005, and the protected objects are mainly about 20 million Asian immigrants. Jeremy Brown, the British Minister of Home Affairs, once publicly stated: "Forced marriage is a destructive form of abuse, which is absolutely unacceptable in our society today."

  After urging marriage, it was born again.

  Wu still learns how to marry himself, but not just to get rid of the label of "leftover women".

  After failed blind dates again and again, she downloaded books such as Love Collection, Dating Bible, Facing Men and so on on kindle. As the book says, she talks as little as possible when she meets for the first time, creating mystery; Try to give praise and affirmation to each other at the right time; She joined the matchmaking meeting between big enterprises and took the initiative when she met someone she liked.

  She met all kinds of people, and some people complained to her why she was always given a good card, and it was more difficult to find a girlfriend than to ascend to heaven; Some people want to hold hands after seeing each other several times, and they are eager to determine the relationship after knowing each other for a month. They also accuse her of "obviously coming on a blind date, how can it be so?"

  This girl who is used to being excellent all the way suddenly becomes a "poor student" before marriage. As described in that cartoon, this group is not a minority.

  Li Yinhe attributed the reason to the lack of love education in schools and families. "Should let them read some novels, will have a yearning for love. Now the goal is to get into a good university and find a good job, which is the whole meaning of life. But the education of love is often lacking. Many people in their twenties are not in love, and they may not even have a yearning for love. How can you meet love? "

  Wu Wen learned how to "meet with love" and became calm after one interview after another. "Finding an object is like an exam. Can you get high marks by handing in your papers first?" This is a lifetime thing, the score is given by myself, and there is no 100% correct answer. " The ability to learn to love is more important to her.

  Miguo finally "handed in the paper" first. She got married at the age of 28, with her underground boyfriend who had been in love for many years.

  Mother was against it at first, and the gap between the two families was too big. "One is in the northernmost part and the other is in the southernmost part." My husband’s old home is in a small town in the northeast, and Miguo was born in Xiamen, and his family immigrated to Australia. After two years of marriage, the two parents met for the first time. Up to now, none of them have spent the Spring Festival together after their marriage.

  "disaster." Recalling the first meeting between the two parents, Miguo blurted out these two words.

  "My mother wanted to find the right person at first, but then she saw that I was going to be 30 years old, and I couldn’t be born soon. It’s better to be born than not." Miguo’s mother found her underground boyfriend to show her cards and said, "You two get married."

  "It seems that God has given a big gift." Although Miguo always thinks that marriage is heavy, if she is "jumping into the fire pit" with her lover at that time, she is willing to try.

  The urging of marriage finally came to an end, but it was followed by "birth".

  Miguo doesn’t want to have children at present, on the grounds that if the new life is a girl, she may not be treated gently by this society. Like a machine gun, she "clicked" and asked a bunch of reasons. She was afraid that one day the child would ask her in the same tone: "Why don’t I have long legs, why my legs are not thin enough, why can’t I fit into that small skirt, is my ass too big, and is my chest not big enough?"

  "This is not the child’s fault." Mi Guo said that if our generation does not overthrow some things, there will be no progress and change in this society.

  But these ideas are still not understood. Miguo remembers walking in her garden in her pajamas when she returned to her parents’ house during the Spring Festival. Neighbors pushed the door and entered, and the first thing they saw was "Oh, come back." Then the second sentence is "Alas, where is your stomach? How is it flat? "

  Followed by a string of words like "Give birth to a baby quickly and keep company with our baby", Miguo was very angry. "Even a neighbor can accuse me!" She joked that it is difficult to sincerely bless the arrival of a new life now, and even seeing children in the hospital will feel pressure. "I am distorted now, but I am really forced by society."

  The day of the conflict broke out at 11 o’clock in the evening. Miguo and his mother once again had a big fight about having children. Miguo rushed to the kitchen and picked up the kitchen knife trembling. "I especially hate the uterus, which brings such a big shackle to women." She raised a knife and stabbed herself in the stomach.

  (Reporter Yang Jie Intern Xu Wei also contributed to this article)

China Unicom rose rapidly on February 14th.

Solemnly declare:This information comes from the data of Eastern Fortune Choice, and the relevant data are for reference only and do not constitute investment advice. Dongfang Fortune Network strives to ensure the complete accuracy of the data. If there are any errors or omissions, please refer to the information disclosure media of listed companies designated by China Securities Regulatory Commission. Dongfang Fortune Network will not assume any responsibility for the profits and losses caused by all or part of the information. Users personally take risks in the use of the service, and Oriental Fortune Network does not make any kind of guarantee for this.

Behind the explosive movies such as "Put all your eggs in one basket", this group of people contributed!


Special feature of 1905 film network "I read it myself first. After reading it, I think it is suitable for my parents to have a look, because it can improve their vigilance. Then I bought them tickets and urged them to see them. " In the summer of 2023, Jun Wei, a media person in Beijing, bought tickets for his parents in his hometown of Cangzhou, Hebei Province. This is also the first time that two 60-year-old people walked into the cinema together after the new century. Before that, he had seen it with his parents respectively.


In the summer of 2023, there are not a few young people like Junwei. In addition, many viewers will recommend it to their relatives, friends, colleagues and classmates after reading it.


Many of these recommended people lack the habit of watching movies, and some have never even walked into a modern cinema. They became the new faces of watching movies in this summer’s box office record-breaking summer file.


According to the data insight of summer movies released by Cat’s Eye Research Institute, the proportion of new audiences in summer movies in 2023 reached 17.9%. Among them, the proportion of new audiences choosing movies for the first time is from high to low, with 19.6% of her disappearing, 17.4% of her putting all your eggs in one basket, 11.5% of her films and 10.2% of her films.



Who is the new audience in the film market?


"The’ new audience’ here refers to the audience who bought tickets on the cat’s eye platform for the first time." In an interview with 1905 Movie Network, Yin Tengyu, a senior analyst at Cat’s Eye Research Institute, said that "all the portraits of ticket buyers in movies are related to the content of the movie itself".


For several films in the summer file, the proportion of female audience in Disappeared She is getting higher and higher because of the high degree of women-related topics and discussions after the screening. The movie "Feng Shen I" is also a similar trend. The proportion of men is higher in the stage of wanting to see the film before screening and the first day of screening. However, with the spread of word of mouth and the increase of popularity after screening, more and more female audiences have been attracted, and the crowd has been "broken", and finally the proportion of female audiences has surpassed that of men.



The anti-fraud theme work "Put all your eggs in one basket" is still dominated by young audiences, but compared with itself, the proportion of audiences over 40 years old is indeed gradually increasing. The portrait of Three Wan Li in Chang ‘an was intended for younger users before screening, but the portrait of ticket purchase after screening was ultimately intended for parents and children, because the film itself was "entertaining" and suitable for family viewing.


On the whole, the explosive movies in the summer of 2023 re-read the data of the audience’s sex ratio and age distribution, which are closely related to the film theme.



As the "nerve endings" in the downstream of China film industry, the managers of the first-line cinemas feel this more intuitively. Manager Zhang, who opened the Nanchang Economic Development Store in Yuemu Studios, admitted that the audience of "She Disappeared" in the store was mainly women. Many female viewers will accompany their colleagues and friends for two or three brushes after watching the movie for the first time. Although the opening box office of Three Wan Li in Chang ‘an is not ideal, with the word-of-mouth fermentation, it has attracted many parent-child groups to enter the market.



In the "put all your eggs in one basket" show in the store, some elderly viewers are often seen entering the venue. According to manager Zhang’s observation, this part of the elderly audience is mainly divided into two categories: one is the elderly brought by their children; The other is the elderly with rich retirement life. The latter learned about the movie information through the recommendation of the media and short video platform, and then went into the cinema.


During the summer vacation, many factories and streets around the store also organized a "put all your eggs in one basket" booking activity. Among them, the street organization’s charter activities are mainly for the elderly audience. In the communication with the street staff, Manager Zhang learned that about 20% to 30% of the elderly audience entered the modern cinema for the first time.


He believes that the main prevention population of this anti-fraud film is the elderly aged 55 to 65. Because the elderly in this age group have just retired, there is not much pressure on the economy, and they also want to use retirement wages for financial management.



Junwei strongly recommended his parents to watch "Put All Your Eggs in One Egg" together, and also wanted them to be alert. Parents’ feedback after watching movies is also different. The young man played by his mother is very distressed. Just after graduating from college, he was cheated and his family was ruined. The father has a better understanding of the specific routines and means of fraud.


Social topicality has become a magic weapon to attract new audiences.


In the summer of 2023, new audiences accounted for a large number of films, mostly realistic works with high reputation and high social topics. This phenomenon has also appeared in similar works in other golden periods, such as the Spring Festival in 2021.


Yin Tengyu admits that word of mouth is the main way for the film to influence new audiences and reach out to the crowd. This is inseparable from the audience’s continuous enthusiasm for the discussion and recommendation of the film after the screening. Therefore, high-quality word-of-mouth and strong empathy of the audience are necessary for the new film. The realistic theme works adapted from social hot events are more likely to cause social discussion in a wider range, and then realize the circle-breaking communication.


"There are many types of movies and many themes, but movies with social topics and close to real life are more likely to attract new audiences." Manager Zhang also gave a similar view. In his memory, the 2018 summer box office champion also attracted many new audiences.



In addition, the head prime file is also more conducive to the film audience market to pull new and promote life.


"In the big holiday schedule, the proportion of new audiences will generally be higher than that in the traditional off-season schedule. On the one hand, because the audience has a stronger demand for watching movies in the big schedule, for example, during the Spring Festival, family viewing has gradually become a habit, because in the big schedule, the audience’s active attention to movies has increased; This also drives high-quality films to be more willing to choose the golden schedule for release, and it is easier to reach the core audience, and then spread the good word-of-mouth to a wider audience to achieve the effect of breaking the circle, and even reach some incremental audiences who usually watch less movies or have no movie habits. " Yin Tengyu believes that prime time and high-quality films complement each other and jointly increase the proportion of new audiences. In the traditional off-season schedule, it may be more difficult for high-quality films to break the circle, but as long as they have the above two points, they will still attract a large number of new audiences to attend the movie.


In the eyes of Manager Zhang, the sustained and stable admission of new audiences cannot be achieved by one or two excellent domestic films. Only when the collective quality of domestic films is getting higher and higher, and watching movies has become the most basic leisure and entertainment way for ordinary people, can the film market maximize the exploration of new audiences.



With the increasing number of elderly people, how to bring this part of "new audience" back to the cinema should also be a question for filmmakers.


Jun Wei bluntly said that when his parents were young, they often went to the old auditorium-style cinema. With the development of the times, the number of old-fashioned cinemas has gradually decreased, and the film industry in China was in a downturn in the early 21st century, so the movie-watching habits of their generation were broken. At present, Junwei can clearly feel that his parents don’t have much emotional resonance with cinema movies. They also have a lot of inadaptability to modern directors’ narrative methods and expression techniques.


Yin Tengyu believes that with the industrialization of domestic films, the production level of domestic films has been continuously improved, and more and more excellent films can attract new audiences to enter the cinema. This is very important to enhance the confidence of the whole industry in the future development: on the one hand, it encourages the creative end to continue to deepen the content and continue to export fine products; On the one hand, it also stimulates the layout optimization of the terminal market, especially the cinema construction in the sinking market, forming a good cycle.



With the joint help of new and old audiences, the box office of the summer file in 2023 created a new high in China film history. China film market needs more new audiences’ support while cultivating more outstanding new directors and actors.


Anxiety of "renovating" the first IKEA store in mainland China twice every four years


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    All good news! The State Council @ You, don’t miss 7 livelihood events this week.

      On October 30th, Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting, and adopted the Guiding Opinions on Deepening the Development of Industrial Internet in internet plus’s Advanced Manufacturing Industry to promote the revitalization of the real economy and accelerate the transformation and upgrading. The meeting pointed out that it is necessary to speed up the construction and development of industrial internet and promote the deep integration of the new generation of information technology and manufacturing industry, with the supply-side structural reform as the main line and the implementation of "Made in China 2025" and "internet plus".

      On October 30th, Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting, and passed the Decision of the State Council on Abolishing the Provisional Regulations of the People’s Republic of China on Business Tax and Amending the Provisional Regulations of People’s Republic of China (PRC) on Value-added Tax (Draft). Cancel the business tax in an all-round way, adjust and improve the scope of VAT taxation, designate units and individuals selling services, intangible assets and real estate as VAT taxpayers, and clarify the corresponding tax rates. At the same time, the transitional policies currently implemented for some industries remain unchanged.

     

      The State Administration for Industry and Commerce, the Ministry of Commerce and the General Administration of Customs recently jointly signed and issued the Memorandum on Promoting the Reform of Multi-certification and Strengthening Information Sharing and Cooperation among Departments, and reached an agreement on accelerating the reform of Multi-certification and deepening information sharing and business collaboration among departments and carried out relevant cooperation. The Memorandum of Cooperation puts forward clear requirements for relevant departments to establish information sharing channels, establish information sharing mechanisms, strictly control information collection, and promote the wide application of the "one photo, one yard" business license.

      In the fourth quarter of 2017, the Ministry of Commerce, together with the Development and Reform Commission and other 12 departments, will jointly supervise the special actions to expand consumption led by local commercial authorities. The main content of the inspection is the specific work carried out by local commercial authorities around the two major tasks of "developing circulation and promoting consumption" in domestic trade and six major measures such as promoting standardization and intensification of circulation information, deepening the reform of circulation system, building a unified big market, increasing effective supply of goods, improving the quality of life and service, and optimizing the consumption environment.

      The General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) has decided to launch a nationwide concentrated action on law enforcement and counterfeiting in the field of consumer goods e-commerce from October 25th to November 15th. During this year’s "Double Eleven" period, local quality inspection departments will severely crack down on illegal activities in the field of e-commerce, strictly investigate and thoroughly handle quality violations, deter those who manufacture and sell fake and shoddy products, and safeguard the legitimate rights and interests of consumers. In addition, it will also strengthen coordination and cooperation with public security departments, and effectively strengthen the crackdown on quality crimes.

      In order to further promote the disclosure of land acquisition information, China will establish a national land acquisition information sharing platform to fully safeguard the vital interests of the people. Since May this year, 35 counties (cities, districts) in five provinces (autonomous regions) have carried out the pilot work of standardization and standardization of grass-roots land acquisition compensation government affairs. The Ministry of Land and Resources will strengthen guidance with the relevant provincial departments of land and resources, and combine the relevant requirements of land acquisition information disclosure to promote the pilot results to the whole country.

      The Ministry of Human Resources and Social Security recently issued the "Notice on Issues Concerning the Setting of Post Conditions for Public Institutions" to further standardize the setting of post conditions for public institutions. The notice requires that the employer should scientifically and reasonably set the conditions of the recruitment position according to the requirements of the recruitment position, and must not set directional or discriminatory conditions unrelated to the position.

    Song Joong Ki’s family of three are in the same box, pushing their 6-month-old son for a walk, and chatting with Katie arm in arm is super sweet.

    On December 20th, some netizens shared their meeting with Mr. and Mrs. Song Joong Ki and their children in Rome. If I remember correctly, it should be the first time that Mr. and Mrs. Song Joong Ki and their children stood in the same place. The framework of marriage. This father has attracted the attention of many netizens. As all the netizens who follow the Song Joong Ki couple know, Rome is Katie’s hometown. Katie gave birth to a son in Rome and lived with him after birth. Now that the work is over, Song Joong Ki is reunited with his wife and children and moved by the happy scenes of three families on the screen.

    According to the photos shared by netizens, Song Joong Ki looks handsome and fashionable in a baseball cap and a long black coat, while Katie wears a ponytail, a red coat and white pants. Six months after delivery, her body has fully recovered, and her exposed legs are thin and straight, which makes people envious. Song Joong Ki walks with his wife and children, walking side by side, pushing his son in the stroller with one hand and holding his wife Katie with the other. As always, the scene is warm and lovely, even warmer than idol drama.

    Song Joong Ki, who officially announced that his wife gave birth safely on June 14th, didn’t take a positive photo of his son, because he didn’t want his wife and children to be disturbed too much by the outside world. But I only posted a picture of his little hand. Although his son’s face has never been exposed on social platforms, after becoming a father, Song Joong Ki had no choice but to show his son’s photos to reporters in previous interviews. Song Joong Ki, who has genes and big eyes, directly revealed that his son’s lips are very similar to his own, and laughed that no matter what the child looks like, it always looks good in his eyes.

    In addition, in response to the rumor that his wife has a second marriage and children, Song Joong Ki made it clear in an interview that his wife is also a stepmother and has never been married or had children. Song Joong Ki and his wife, new parents, sometimes seem to be in a mess in the process of raising their children. For example, they joked that if they don’t clean their son’s urine when changing diapers, they will sometimes leak urine. Properly. Of course, with the growth of their children, Mr. and Mrs. Song Joong Ki’s parenting skills are constantly improving, just like taking their son for a walk this time. Even without a babysitter, the couple have accumulated a lot of experience in raising their children, so they can do better. Obviously it’s easy.

    It is said that Katie used to be an actress, but left this industry to become a translation teacher. It is reported that she did not return to Korea to live with her husband after giving birth. She doesn’t want her privacy to be disturbed too much. Woolen fabric? It is worth mentioning that Song Joong Ki also started overseas auditions to enter overseas projects.

    I remember Song Joong Ki said that his greatest wish and dream in life was to have a perfect and happy family. From the two-person world with Katie to the happy family of three now, Song Joong Ki finally realized this wish and wish to be happy and full of feelings forever. I hope and expect that Song Joong Ki and Song Joong Ki can share more family members’ daily life.

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