Comparison of 06 DM-i between brothers and seals and L DM-i of Qin Dynasty

Home of the car

Home of the car

Home of the car

Home of the car

Home of the car

Home of the car

Home of the car

Home of the car

Home of the car

Full text summary:

  In recent two years, BYD has adopted a multi-brand and multi-model "car sea" strategy, which reminds people of Nokia’s "machine sea" tactics. The application of this strategy usually shows that the brand has established a certain influence in the market and can meet the diversified consumer needs in the same price range. And "Chehai" tactics can also effectively enhance the brand image. However, in the past six months, the sales of Qin PLUS and destroyer 05, both compact cars, were 220,000 and 55,000, respectively, and the sales of Han and Seal were 98,000 and 53,000, respectively. This also shows that there are too many models in the same price range, which may confuse consumers’ cognition of vehicle positioning and cause mutual "volume" within brands. What do you think of this? Please comment below and interact with me! (Photo/Text Photo by car home Li Mingchen/car home Beijing Auto Show Reporting Group)