Roewe D7′ s first-month sales of ＂squibs＂ were right this time.

It was officially launched in November last year. In order to meet the market demand, the car launched double sniper tactics, and the electric version/hybrid version was launched at the same time. Among them, the three DMH hybrid versions are 121,800-141,800 yuan, and the three EV electric versions are 143,800-170,800 yuan.

Roewe is full of hope when the new car goes on the market. Roewe has previously launched a volume model, but Roewe has not launched a peak product in the later period. According to the data, in 2020, Roewe sold 435,600 vehicles, in 2021, it sold 375,600 vehicles, and in 2022, the overall sales volume of Roewe was 286,000 vehicles, down 23.86% year-on-year. The market share of Roewe has been shrinking, and the decline in sales volume has become the norm. Therefore, Roewe urgently need to launch a volume model to pull itself back to the mainstream track.

However, the reality is cruel. According to the data provided by the Association, the wholesale sales volume of Roewe D7DMH in December was only over 800, and the wholesale sales volume of D7 EV version was only over 700, totaling less than 2,000. This also confirms the prediction of netizens who listed new cars.

For the Roewe D7 car, users generally reflect that the price is too high, so the price is bound to be cool, and the reality is indeed the same.

In addition, the product quality of Roewe Automobile has been frequently complained this year, which has also cast a shadow over Roewe’s brand image and formed a bad reputation.

In appearance, Roewe D7 adopts Roewe’s latest family-style design style. The appearance of the model is different from that of plug-in hybrid. The D7 EV adopts the design of closed front face and split headlights, and the D7 DMH adopts integrated headlights. In terms of body size, the length, width and height dimensions of DMH models are 4890/1890/1510mm, and those of EV models are 4890/1872/1510mm, with a wheelbase of 2810mm.

The interior part, with dual 12.3-inch LCD screens, supports the circulation between the locomotive and mobile navigation, automatic planning of long-distance charging, and effective reply of diverse voices.

In terms of power, the Roewe D7 DMH model is equipped with a plug-in hybrid of a 1.5L hybrid special engine and a motor combination. CLTC has a pure electric cruising range of 125km and a comprehensive cruising range of 1400km. The cruising range of D7 EV CLTC is 510km and 610km respectively, and the acceleration time from 0 to 100 km/h is 7.3 seconds and 6.5 seconds respectively.

On the whole, Roewe D7 performance is not excellent, and the bidding models include BYD and Changan medium-sized cars. Although the Roewe D7 seems to be slightly lower in terms of price, it is not as good as the first two cars in terms of positioning. In addition, the performance of Roewe D7 is not outstanding in terms of power. Naturally, it is not as good as the first two cars. The sales figures can also prove this. Seals sold more than 10,000 vehicles in December and Deep Blue SL03 sold more than 6,000 vehicles. Under the strong pressure of competing models, Roewe D7 will not get much benefit. It is worth mentioning that we saw the E-QM5 in the sales list of medium-sized cars in December, and its wholesale sales in December also reached more than 10,000. It is said that the car has a minimum of 100,000 cars, and the price of 160,000 is 100,000 yuan, so the sales volume will not come up at once. Breaking a bone is better than anything. How fragrant it is! Roewe D7 wants to sell, and its brand positioning can only be considered as the second line, and it is really difficult to sell without fracture promotion.