In 2023, the Chengdu ITTF Mixed Team World Cup will drive the output value of sports industry and accommodation industry to reach 260 million yuan, and the ＂flow＂ of the event will become the ＂increme

The 2023 Chengdu ITTF Mixed Team World Cup came to an end a few days ago. The box office of this brand-new event, which was created by the ITTF, was about 28 million yuan. More than 35,000 tickets were robbed in one hour in the first round of ticket sales, and 10,000 tickets were sold in the second round of ticket sales in 7 minutes.

According to the data, more than 20,000 fans outside Chengdu bought tickets to watch the game, and the average cost per fan ranged from 2,000 yuan to 7,000 yuan. The output value of sports industry, accommodation industry, catering industry, transportation industry and shopping reached 260 million yuan.

Consumption "increment"

A large number of people watch the events across provinces and cities, which drives a series of consumption such as tourism and transportation.

According to the data of barley net, the official ticketing platform, in 2023, there were 39,535 users of Chengdu ITTF mixed team World Cup, and the total number of tickets purchased was 60,139. Judging from the residence of the whole ticket purchasing crowd, Sichuan accounts for 15.45%, Guangdong 13.09%, Chongqing 8.88%, Zhejiang 8.08%, Jiangsu 5.36%, Shanghai 4.48%, Beijing 4.16%, Shandong 3.74%, Hubei 3.38% and Hunan 3.15%.

The proportion of people who watch events across provinces and cities has increased, which has increased the flow of tens of thousands of people in the city in a short period of time and stimulated a series of consumption such as tourism and transportation.

Ctrip data shows that from December 4 to December 10, the number of travel orders from other places to Chengdu increased by more than 2 times year-on-year, hotels increased by more than 10 times, and air tickets increased by about 1.5 times. Compared with November 27th to December 3rd, the number of travel orders from other places in Rongrong increased by 3%, and hotel bookings increased by over 30%.

According to Ctrip’s online service platform, during the week of the competition, many hotels within 500 meters of Fiona Fang of Sichuan Gymnasium were in short supply, and the main room types showed "booked up" early.

"Sports watching tours have brought direct benefits to the city." Wang Xueli, director of Tsinghua University Sports Industry Development Research Center, gave an example. This year is the year of Chengdu Universiade. As one of the Universiade venues, Sichuan Gymnasium has been upgraded in software and hardware, creating a better watching experience for the audience. "This is actually the benefit of the Universiade, which reflects the input-output mechanism of large-scale comprehensive sports games."

Investment "increment"

Hold a "sports+"industry promotion meeting with the event as the link.

Wuhou District, as the venue of this tournament, is rich in cultural tourism resources, and Wuhou Temple, Huaxi Dam and Wangjianglou are all famous tourist punching places in China. During the games, the passenger flow of these scenic spots increased significantly. One week before the competition, the sales of merchants in Yulin East Road during the competition generally increased by 20% to 80%, the merchants of light meals and snacks increased by about 80%, the beauty and hairdressing business increased by about 50%, the retail and cultural entrepreneurship increased by about 40%, and the beverage business increased by about 20%.

Wonderful competition and excellent service continue to polish the city brand of "three cities and three capitals" in Chengdu. Wuhou district also takes the competition as a link and goes all out to promote high-quality development. On December 4th, at the supporting activity of the event-2023 Chengdu "Sports Plus" Industry Promotion Conference, Wuhou District signed a multi-project contract with a total value of 400 million yuan.

Judging from the long-term effect, Wang Xueli believes that the innovative hosting and service guarantee of this event have been praised by athletes and media at home and abroad, which has established a good reputation for Chengdu’s hosting of the event and contributed to the construction of a world famous event city. "This will promote Chengdu’s city image and city positioning on the international stage." (Reporter Xue Jian)