From ＂Fireworks in the Day＂ to ＂Mom! ＂,art cinema also has spring.

Special feature of 1905 film network　China art cinema has experienced a long development, from breaking the curse of box office failure of award-winning literary films in 2014 to shining brilliantly at this year’s Golden Rooster Award in China, literary films are welcoming new development opportunities. Today, Film Critics Today invited Shadan, a film critic who has been planning and screening in art cinema for a long time, to discuss with us the charm of art cinema.

According to incomplete statistics, 20-to 29-year-olds account for 60% of the total audience. More young people like literary films, and there are more controversies and labels surrounding it. Next, we will enter the quick question and answer session to see if you have the same misunderstanding about literary films.

Compared with other types of films, literary films have different missions and values. Professor Yin Hong of Tsinghua University once said: "Literary films focus on conveying the creator’s concern for human nature, society and history." Literary films are a very important part of the film industry, which plays a very important role in the cultivation of directors and audiences. In the early works of China’s fifth-generation directors, there are many films called literary film models, such as Harmony, which won many international awards that year. Thanks to the cultivation and cultivation at that time, today’s two movie master came into being. Art cinema’s creation nourishes young directors. Many young directors started with filming little art cinema, and they will become the main force of China films in the future. art cinema is a very important starting point in their lives.

At the same time, the existence of art cinema also ensures the diversity of big-screen movies. It is impossible for cinemas to have only popcorn blockbusters, but there should also be art cinema. Art cinema, as a very important cultural form, can provide many ideological sources for the audience and enhance their artistic aesthetic ability.

Art cinema should not be associated with box office failure. This year’s Golden Rooster Award-winning film "Mom! Is a very typical art cinema, and the box office performance is not bad. Shadan said: "In fact, we should not link this literary film with this box office failure. There is actually a big problem in this, that is to say, who are you going to film for? We also suggest that many young creators not only shoot some of their own stories, but also embrace the audience very enthusiastically and tell your story in a way that resonates with the public. "

In today’s Internet age, talented creators will not be buried, and there will be a large number of film selectors, curators and film critics to support them. art cinema, which is often shown in China Film Archive, is popular with audiences. Although these directors are shooting low-cost films, they have formed a very good reputation and brand among the audience.

@ Moderator Xiaoli:Then can you recall some wonderful clips, even those that may be controversial?

@ Shadan:For example, this movie is a very controversial movie, and its box office is very high, but many people (think) that its high level is achieved through the concept of "one kiss for the New Year" in commercial publicity and marketing. In fact, it is not a simple story about love, but a visual system made of a very complicated audio-visual language. The first scene of the movie is a very meaningful scene. A delicate hand actually carries a watch in his hand, telling you that at this moment, this man fell in love with me after being caught in my hand, and he will never forget me for the rest of his life. In fact, he has presented this very mysterious tone in this movie to everyone. In fact, there are more real meanings in movies than we imagined, so I think this is also a very important charm of art cinema, which is that you can keep pondering and watching, and every time you watch it, you will find something very fresh.

"If the racket falls, if it stops, then we will fall."

"Maybe it can fly."

In recent years, more and more successful cases have proved to us that as long as the film itself is good enough, it can always stand out. At last year’s Art Film Promotion Forum, Li Jie, president of Taobao Film, shared data: At present, Beijing and Shanghai occupy 70% of the box office in art cinema, China, and the proportion of Chengdu, Hangzhou, Shenzhen and Guangzhou is gradually increasing. This also shows that art cinema’s prospects and space are enormous.

@ Shadan:Many film festivals in Beijing and Shanghai are always hard to get a ticket, among which the ticket buyers are basically young people, and most of them are women. Women account for more than 65% of the ticket-grabbing links in the whole film festival. These audiences are all potential audiences of literary films. I am also thinking that if we can continuously establish this point-and-line national art film promotion network, we can find a lot of accurate audiences and cultivate them.

I believe this promotion mode will also promote our film creators to create more and better films. I also hope that this promotion mode should be promoted not only in Beijing and Shanghai, but also in more important cities across the country, so that the fire in art cinema can start a prairie fire and we look forward to a new spring in art cinema, China.