Can Xia Yiping’s dream of selling more than 10,000 yuan a month be realized when he drops 30,000 yuan？

Friends who have seen Transformers should know that when an autobot turns into a robot, it is really cool. In reality, there is also a brand that combines cars with robots, that is, Extreme Yue, its first product pure electric SUV— Extreme Yue 01 is positioned as the world’s first AI car robot.

This marketing idea is actually good, but unfortunately, compared with the cool name of the automobile robot, the market performance of Extreme Vietnam is quite impressive. From October 27th to November 26th, the sales volume of Extreme Yue 01 was 421 vehicles, which was seriously inconsistent with the official propaganda that the order volume of Extreme Yue 01 exceeded 15,000 vehicles after 24 hours of listing. I don’t know whether it was propaganda "water injection" or delivery delayed.

On November 30th, the official of Extreme Yue Automobile announced that the price of the whole system of Extreme Yue 01 would be lowered by 30,000 yuan, and the adjusted price would be 219,900 ~ 309,900 yuan. For the old car owners, the official directly provided cash compensation without backstab.

After being listed for more than one month, the company’s official price dropped by 30,000 yuan in the year 2001. What is certain is that the reaction speed of the company is still very rapid.After the price reduction, it will also greatly promote the sales volume, but the expectation that Xia Yiping will sell 10 thousand vehicles a month will still be out of reach, or impossible, impossible at all.

Because, as a media person, I didn’t see the media publicity and forwarding in my circle of friends for such a big thing. I think the biggest problem with Extreme Yue 01 is that I have reduced the price by 30,000, why many people still don’t know this brand!

From concentration to extreme leap, Xia Yiping’s unresolved problem is still brand awareness.

"Since the project was established in 2021, we have always wanted to have a fight with Tesla." Xia Yiping, CEO of Jiyue Automobile, once said. From these speeches, it can be seen that all along, Extreme Vietnam has never hesitated to take Tesla as a competitor.

However, there are so many new forces making cars in front of Tesla’s door, can they rank high?

Compared with many new forces who came all the way at first in ridicule, the background of the ultra-yue born with the golden key is actually quite cracked. The predecessor of the ultra-yue brand is "Jidu", which is a brand of cooperation between Geely Holding Group and Baidu Group. Geely holds 55% of the shares and Baidu holds 45%. The domestic traditional car brands and the Internet brands of Head are working hand in hand, which is a bit like Aouita where Changan, Contemporary Amperex Technology Co., Limited and Huawei cooperate. Want money, money, technology, technology, and people.

It’s such a respectable and rich background, but the popularity of Yuejie brand is far from enough. It’s rare to see Geely’s publicity and Baidu’s platform, and its founders are plain and lack of traffic. They have never gone out of the circle through marketing, out-of-line remarks and eye-catching, nor have they established their popularity by slow and steady steps like Aouita and Lantu. The only event that can make people discuss here seems to be renaming, and the publicity process of brands and models is even more traditional than traditional.

According to the data released by car home Research Institute, there are 75 new cars on the market in October, of which 42 are smart new cars, accounting for 56%, and the smart new cars on the market are generally concentrated at the price of 200,000-300,000, while the models that compete with Yuejie 01 are Tesla Model Y, Wujie M5, Aouita 11 and Zhiji LS6. There is no need to compare them with the top-flow Tesla Model Y, even if it is Wenjie M5, Aouita 11 and Zhiji LS6.

If you are not in the industry, you will generally not know that there is a car brand; If you are not a veteran, you won’t know that there is a model of the Extreme Yue 01 until now.

After the price reduction, the ultra-01 looks ok, but the opponents of Tesla MODEL Y are really too curly!

As the first product under the brand, Geely and Baidu have not been stingy to come up with their most advanced technology in the ultra-yue 01!

Geely has come up with a well-known SEA vast architecture platform jointly developed with Volvo, including Volvo’s top-end EM90 model and Extreme Krypton 001, all of which are masterpieces of SEA vast architecture. Extreme Yue 01 locates medium and large SUV, with the length, width and height of 4853mm, 1990mm and 1611mm respectively, and the wheelbase of 3,000 mm. This data is more advantageous than Zhiji LS6 and Tucki G6, and the wind resistance of the whole vehicle is only 0.249. The industry’s exclusive 35.6-inch 6k ultra-clear integrated screen+Qualcomm 8295 chip makes the ultra-Yue 01 have a very smooth interactive experience. The mid-high models are equipped with 100kwh batteries from Contemporary Amperex Technology Co., Limited, and the CLTC cruising range can reach 660-720km.

Baidu, on the other hand, has given great support to the new car in intelligent driving. In the field of autonomous driving, Baidu Apollo’s advanced autonomous driving is a benchmark in the industry, and its L4-level operating test mileage has accumulated over 60 million kilometers nationwide. Extreme Yue is the only smart car brand with fully empowered Apollo’s advanced autonomous driving ability. From the hardware point of view, Extreme Yue 01 is equipped with two NVIDIA Orin chips, and its AI computing power is 508 TOPS.

Excellent pure electric architecture, advanced intelligent configuration, and excellent intelligent driving ability. At first glance, the strength of Extreme Yue 01 is quite good.

However, in the pure electric market of more than 200,000 grades, there are many competing products in the market, and the intensity is fierce. Even Tengshi N7, with the aura of the world’s largest new energy manufacturer and the cover of BYD, can barely make ends meet. If there is any serious injury to the product, it will be even more difficult to gain a foothold. For example, the 800V or quasi-800V fast charge is almost rotten, but the ultra-01 is still using 400V V.Although Xia Yiping said that the charging efficiency of 800V and 400V cars is randomly compared in Shanghai, there is no obvious difference. Users will waste more time looking for 800V electric piles than looking for a 400V charging pile, but consumers all know that I don’t have to, and you can’t help it.

Write it at the back:

In fact, it’s quite regrettable for the brand. It can be said that it is a good hand and is currently playing badly. But for the future, we also hope that after the price reduction, Extreme Vietnam 01 can find its own position in time and get out of today’s quagmire as soon as possible.