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What changes have taken place in people’s income savings and consumption psychology under the influence of the COVID-19 outbreak in Wuhan in early 2020 and the nationwide epidemic rebound mainly in Shanghai in mid-March 2022? What new patterns have emerged in residents’ actual consumption? What are the differences between consumers’ buying behavior in epidemic areas and non-epidemic areas?

In October 2020, December 2021 and April 2022 (during the closure of Shanghai due to the COVID-19 epidemic), Wang Qi, a professor of marketing in China Europe and vice chairman of the Executive Committee of China Europe-Ruian Global Brand Strategy and Fashion Industry Research Fund, led a team to collect nearly 5,000 consumer questionnaires nationwide, and conducted research on issues such as consumers’ income and savings, sustainable consumption, experience consumption and niche hobbies, and new consumption of science and technology.

Since its establishment, the China-Europe-Ryan Global Brand Strategy and Fashion Industry Research Fund has devoted itself to long-term tracking and studying consumers’ consumption psychology, attitude and behavior in each specific economic environment. Since the outbreak of the COVID-19 epidemic in early 2020, the research fund has paid close attention to the changes of consumers’ income, savings and consumption choices in China under the epidemic.

Consumers generally plan to increase savings to cope with the uncertainty of future expectations.

According to the survey data in April 2022, the proportion of people with self-reported personal income increase in epidemic areas was slightly lower than that in non-epidemic areas, accounting for 30.24% and 33.41% respectively, while the proportion of people with personal income decrease was significantly higher than that in non-epidemic areas, accounting for 20.41% and 13.23% respectively. (see the picture below)

Question 1: How did your personal monthly income change in April 2022?

In addition, for different income groups,The population with reduced income in epidemic areas is significantly higher than that in non-epidemic areas.. Whether in epidemic areas or non-epidemic areas, the higher the income, the higher the proportion of income increase, and the lower the income, the higher the proportion of income decrease. Generally speaking,The higher the income, the less the negative impact of the epidemic, and the lower the income, the greater the negative impact of the epidemic.(see the picture below)

Note: Low income means: the monthly income is less than 5,000 yuan; Middle income refers to: monthly income of 5000-10000; High income means: the monthly income is above 10,000 yuan.

Question 2: How did your personal monthly income change in April 2022?

Judging from the savings ratio (the ratio of total savings to total income) in April, the proportion of people with increased savings ratio in epidemic areas is lower than that in non-epidemic areas, while the proportion of people with decreased savings ratio is higher than that in non-epidemic areas, which is not unrelated to the decrease in income in epidemic areas. (see the picture below)

Question 3: In April 2022, what happened to the ratio of your total savings to your total income?

For the savings plan in the third quarter of 2022, nearly 65% of the respondents expect to increase their savings ratio in the third quarter. Compared with non-epidemic areas, this population in epidemic areas accounts for a higher proportion. This reflects that more and more consumers will cope with the uncertainty of future expectations by increasing the savings ratio. just as it is said"If you have money at hand, you don’t panic.". (see the picture below)

Question 4: In the third quarter of 2022, how do you expect to adjust the ratio of personal total savings to total income?

Combined with the survey data after the first outbreak in China, we found that compared with 2020, the personal income situation improved in 2021, and the proportion of people with increased savings ratio also increased greatly, reaching 47.4%. Combined with the income situation, the higher the income, the higher the proportion of people with increased savings ratio. This shows that the consumption desire of all income classes is weakening, especially for high-income people. It can be seen that, in fact, in 2021 (after the first outbreak of the epidemic in China), consumers’ desire for consumption has been greatly weakened. Combined with the data of April this year, it is not difficult to find that this trend is more obvious.How to boost consumer confidence is an urgent problem for the government and enterprises in the second half of the year.(see the picture below)

Question 5: What is the change of your savings ratio (the ratio of total savings to total income)?

The outbreak of COVID-19 epidemic has further widened the income gap among residents, and consumers generally plan to increase the savings ratio to cope with the uncertainty of future expectations.

Although consumers’ income in April was negatively affected by the epidemic to some extent, and the savings ratio is generally expected to increase further, most consumers are still optimistic about the expected income in the third quarter of 2022.Nearly 50% of the respondents expect their income to increase in the third quarter.. (see the picture below)

Question 6: How do you expect your personal monthly income to change in the third quarter of 2022?

Catalyzed by the epidemic containment policy, the "home economy" accelerated its rise.

Residents in epidemic areas are restricted by the policy of closure and control, and the time spent at home has increased significantly.During home life, group buying has become the first choice for everyone’s daily shopping. In the epidemic area, the proportion of people who used group buying in April was as high as 87.57%. Generally speaking, the public’s evaluation of group buying is generally more positive. 81.26% of the people in epidemic areas think that the overall performance of group buying is excellent, which is higher than 75.70% in non-epidemic areas.

According to the survey data in April, 2022, 80% people spend more on food and drink. During the epidemic period, it was difficult to grab vegetables, which made consumers generally choose to increase food and beverage expenditure, and to ease their anxiety and cope with the unexpected situation caused by the epidemic by "hoarding food". In addition to the expenditure on food and drinks, it is also worth paying attention to the purchase of various household appliances that are indispensable for home life. Whether it is the bill of consumers in April or the consumption plan in the third quarter, the proportion of people buying air conditioners, refrigerators, freezers, rice cookers and hot water kettles in epidemic areas is slightly higher than that in non-epidemic areas.As a good cooking helper, the air fryer, which can easily fry everything, is welcomed by consumers in epidemic areas.The proportion of buyers in April was significantly higher than that in non-epidemic areas, reaching 19.29%.

Catalyzed by the epidemic isolation policy,The "home economy" has accelerated its rise. In order to cope with the uncertainty of repeated epidemics in the future, the consumption trend of "home economy" is likely to continue into the third quarter, and consumers tend to make adequate material preparations for home life. (see the picture below)

Question 7: In April 2022, which of the following goods did you buy in the category of household appliances?

Persistence and repetition of epidemic situation,The demand for healthy consumption is soaring.

The persistence and repetition of the epidemic in COVID-19 made the public realize the importance of daily fitness and pay more and more attention to the improvement of physical fitness. During the period of epidemic control, traditional gyms were forced to close down, and online fitness was once sought after by the whole people because of its unique advantages. "Liu Genghong" girls were all over the network. Regarding the choice of fitness methods, our research found that for the fitness methods in the third quarter, people who are willing to choose online fitness are higher than offline fitness in non-epidemic areas; In the epidemic area, a higher proportion of consumers expect to return to the gym after unsealing. (see the picture below)

Question 8: In the third quarter of 2022, which of the following goods do you expect to buy in the category of books/education/fitness/entertainment?

The persistence and repetition of the epidemic in COVID-19 not only make consumers pay more attention to their own health, but also make consumers begin to examine the relationship between human beings and nature and pay more attention to the "environmental protection" of consumption behavior.The green transformation under the hard index of "double carbon" is a big test that many brands and enterprises must deal with.

Through the consumer survey at the end of 2021, we found that "reliable quality" and "having a unified and formal environmental protection label" are the two most important factors to increase consumers’ willingness to buy sustainable fashion products. Therefore, achieving a unified and formal environmental protection label will be an effective means for the government and industry to promote consumers’ willingness to buy sustainable fashion products. For brands and enterprises, we should pay more attention to how to effectively control the quality of the sustainable fashion products they produce, and at the same time increase the quality publicity of relevant products, so as to increase consumers’ confidence in the quality of their products. The survey results show that the primary reason that prevents consumers from buying sustainable fashion products is that they are worried about the unsafe source of product ingredients. For brands and enterprises, how to promote the design of sustainable fashion products is a matter worth thinking about. Publicity design needs to meet consumers’ demand for information on the source of product ingredients, and at the same time, it needs to avoid making consumers have too many negative impressions and concerns.

In addition, about 90% of the respondents bought sustainable fashion products because of their recognition of sustainable concept and expression of sustainable lifestyle, and about 40% of the respondents wanted to gain recognition from society and others. Regarding the price of sustainable fashion products, nearly 50% of the respondents expressed their willingness to pay a premium for sustainable fashion products. About 44% respondents can accept a 10% premium and about 24% respondents can accept a 25% premium for purchasing sustainable fashion products.

From these survey data, we can see that consumers who choose sustainable products are more from the inside. While pursuing environmental protection and sustainability, they are also very willing to pay a certain product premium for sustainability, which means that brands and enterprises can be slightly calm when facing the cost of sustainable transformation. Whether the consumer’s willingness to consume is due to the need of self-health management or the willingness to protect the environment,Brands and products representing healthy lifestyles and concepts will be more likely to be favored by consumers..

Wild camping fever,A new mode of short-distance travel for urbanites

For the consumption plan in the third quarter, the proportion of people who are expected to buy outdoor goods such as ball games, camping tables and chairs, outdoor lights, bicycles, battery cars and skateboards in epidemic areas is higher than that in non-epidemic areas.Outdoor activities represented by camping in the wild have become a new mode of short-distance travel for urbanites.(see the picture below)

Question 9: In the third quarter of 2022, which of the following goods do you expect to buy in the category of outdoor products/transportation tools?

When asked which projects are most likely to be spent in the third quarter, whether in epidemic areas or non-epidemic areas, the top three rankings are: travel (such as go on road trip, group tour, etc.); Outdoor sports (such as surfing, skiing, camping, etc.); Scientific and technological experience activities (AR/VR/MR related immersive experience activities). Although several large cities were seriously affected by the epidemic in the first half of the year, it is not difficult to see that consumers’ desire to travel is still very strong. If major tourist cities can be more comprehensive, accurate and meticulous in epidemic prevention, and provide maximum convenience for tourists on the premise of ensuring epidemic prevention, tourism is still expected to become a hot consumption spot in the third quarter, and together with outdoor sports and technological experience activities, it will become a powerful lever to stimulate the economy.

Camping, as a kind of outdoor activities, its popularity is related to domestic social environment, economic development level, vacation system and the evolution of consumers’ health/nature concepts.

Among them, from the social environment, with the gradual increase of environmental protection in China, there are more and more places with outdoor activities in China.

From the perspective of economic development level, the consumption level of the middle class in China has obviously improved, and to some extent, it has achieved "money and leisure". The improvement of economic level and the popularity of domestic cars have provided a material basis for the popularization of camping as an outdoor activity.

Judging from the vacation system, the paid vacation system in China is still not perfect, which leads to the general concentration of traditional holidays, too crowded travel and poor experience, and instead gives birth to outdoor trips around the country that everyone can take advantage of on weekends.

From the point of view of health, domestic consumers began to look forward to nature more and more, eager to relax the daily pressure of work, which was aggravated by the long-term blockade of the epidemic.

From the perspective of cost, the single economic cost of camping is low, which is also an important reason why camping is more attractive to young people and the middle class than other outdoor sports.

Camping not only provides an excellent scene for friends to contact and parent-child activities, but also meets the sense of life ceremony needed by young people and the middle class.

In addition to outdoor activities can greatly meet the social needs of some consumers, virtual world is also an important way for some consumers to meet their social needs. With the popularity of the concept of "meta-universe" in recent two years, the gradual maturity of related technologies and the upgrading of the demand of pan-entertainment industry, human interest and desire for building a virtual world have reached an unprecedented height. People are not only satisfied with the way of consumption in real life, but more and more consumers are willing to pay for the virtual world. The limited consumption caused by closed control during the epidemic has encouraged consumers’ willingness to spend in the virtual world. Both the endorsement of virtual idols and the immersive experience in virtual games provide consumers with "emotional value" that is difficult to be fully satisfied in real-world social activities. Especially for the young generation in China who grew up in the period of rapid development of mobile Internet, they were born and grew up in a world where reality and virtuality coexist, and they have a strong tendency to buy goods and brands that show "futuristic sense+technology". At the end of 2021, in the survey on whether the brand will affect its purchase intention because of the release of virtual people, more than 70% of the respondents in the youth group (25-34 years old) said that it would increase the possibility of buying the brand products.

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The persistent impact of the global COVID-19 epidemic and the rapid iteration of consumption patterns in China market have provided many new opportunities for business development, and various new consumption have emerged, but at the same time, they have also brought many challenges to business practice.

Through the continuous consumption survey in the past three years, on the whole, the public’s awareness of saving is gradually increasing, and the cost is gradually decreasing.To some extent, this means that consumers will pay more and more attention to the cost-effectiveness and practicality of goods when they conduct consumption behavior.In our consumption research in 2020 and 2021, cost performance and practicality have always been the two aspects that consumers think domestic brands perform best. Under the current economic background of tight consumption, this is undoubtedly an excellent opportunity for domestic brands. Whether it is a domestic brand or an international brand, improving the cost performance of its own products will be a necessary condition to attract a wider consumer group.

For the part that consumers are willing to spend, some fundamental changes have taken place in their consumption structure and underlying consumption concept.The long-term home life under the control of epidemic situation made consumers pay attention to the quality of "home life", so the "home economy" was accelerated.Consumers can satisfy their dietary needs by buying various household appliances, so that the quality of life at home can be guaranteed. The persistence and repetition of the epidemic in COVID-19 made people realize the importance of health, so more and more consumers began to choose a healthy and green lifestyle. During the period of epidemic isolation, due to the long-term limitation of physical space, consumers began to be extremely eager to break through the limitation of real space and explore a broader world. They are eager to go to nature and enter the virtual world, expecting to meet their social and emotional needs through these explorations.

At any time, crises always coexist with opportunities. Facing the impact and challenge of the COVID-19 epidemic, there are also great business opportunities in the economic uncertainty and the rapid change of the market. Whether brands and enterprises can take the lead in the crisis and open up new opportunities in the changing situation is the key to determine the parties to stand out in this special economic environment. For the relevant enterprises that meet the current consumption growth trend, what needs to be considered is how to better seize these opportunities, how to further improve the cost performance, quality and design of products, accurately position their own brands, and optimize marketing strategies; For enterprises that are greatly affected by the epidemic, how to adjust their product structure can be considered.Find a profit breakthrough point in meeting consumers’ needs for home, health, outdoor activities and social needs..

(The author is Wang Qi, a professor of marketing at China Europe International Business School)

CBN was authorized to reprint from WeChat WeChat official account "China Europe International Business School".

　　On June 18th, the cruise ship "China Merchants Yidun" docked at the dock of the International Passenger Transport Center. Photo by Chen Jiaqi

　　On June 18th, the first China-registered cruise ship "China Merchants Yidun" came from the birthplace of China’s home port cruise ship — — Shanghai Port International Passenger Terminal set sail for Japan. This is the first time that a China-registered cruise ship with a five-star red flag has sailed an international route since the announcement of the Plan for Orderly Pilot Resumption of International Cruise Transport.

　　In order to ensure the smooth sailing of the maiden voyage, Pujiang Customs under Shanghai Customs made full preparations. Relying on the empowerment of science and technology, Pujiang Customs has vigorously promoted the construction of smart customs, upgraded the on-site supervision equipment of cruise ports, integrated the whole chain information of passenger and baggage supervision, and further improved the efficiency of customs supervision. Optimize the entry-exit customs clearance process, expand and transform the entry platform, and reasonably set the moving line according to the three zones and two channels to enhance the comfort of entry-exit passengers’ customs clearance experience.

　　At 13: 00 on the same day, in the travel inspection hall of Pujiang Customs, passengers were queuing to enter the travel inspection channel in turn, and the exit customs clearance procedures were completed in an orderly manner under the guidance of customs officers. After entering the passage, the passengers who have completed the exit customs clearance procedures successively boarded the cruise ship through the glass covered bridge and started their maiden voyage. "The whole process is much faster than I thought. After completing the declaration, just brush a QR code on the gate, and the process will take a few seconds. It feels very smooth." Passenger Ms. Liu said.

　　Daniel Hsia, head of the Pujiang Customs Travel Inspection Department, who is in charge of on-site supervision, said: "We have added six intelligent shunting gates in the entry-exit passenger passage, so passengers can pass ‘ Fingertip service for customs passengers ’ Small program to declare, the average release time of each passenger is less than 10 seconds. While ensuring the safety of the port, it will create a safe and smooth customs clearance environment for the majority of inbound and outbound cruise passengers. "

　　According to statistics, Pujiang Customs supervised 435 outbound crew members and 639 passengers on that day; Accumulated supervision of 8 batches of materials supplied by the "China Merchants Yidun" cruise ship, totaling 43 tons and 1.43 million yuan. In the future, China Merchants Yidun plans to complete 2-3 voyages every month.

1905 movie network news A few days ago, a brand-new poster was released in the first part of the film, in which Glinda and Eviba face each other hand in hand, and behind them is the fantastic country of Oz. The poster reads: "Everyone deserves a chance to fly".

A few days ago, "Sister A" Ariana Grande revealed in an interview that during the filming, the paparazzi actually used a glider to reveal the photos on the set, which shocked Sister A: "I can’t believe my eyes", and Sister A also teased, "He should play the pterosaur in your movie Jurassic Park.""It was a man standing on a huge kite, his legs hanging down and floating around," added Jonathan Bailey, who co-starred in Jurassic World 4. "He was holding a GoPro with another one tied to his foot."

Directed by, the film invites Ariana Grande, the queen of American pop songs, and Cynthia Herivaux, a powerful actress. The lineup of Cass also includes Oscar-winning actress, Jonathan Bailey and other heavyweight movie stars. The original musical screenwriter Winnie Holzman and songwriter Stephen Schwartz continued to create films.

Wicked is based on gregory maguire’s 1995 novel The Wicked Witch: The Life of a Bad Witch in the West, which was inspired by the classic fairy tale The Wizard of Oz. In 2003, it was adapted into a Broadway musical, which caused a sensation. According to the popularity of Broadway for 20 years, it was called a classic musical!

The story of the film takes place between two witches, Effiba, who is green and excluded; And Glinda, who is charming, lovable and ambitious, forged a profound and unspeakable friendship after a series of ideals and disillusionment, betrayal and forgiveness, and gained their own experiences and growth.

The film Wicked will be released in two parts, the first part is scheduled for November 22nd, 2024, and the second part is still scheduled for November 26th, 2025.

　　[car home Information] Recently, we learned from relevant channels that the new model (|) and the new Jetta VS7 will be launched on May 20th. Previously, the pre-sale price of the new Jetta VS5 was 87,900-114,900 yuan, and the pre-sale price of the new Jetta VS7 was 105,900-134,900 yuan. The two new cars have been fully upgraded in appearance and interior.

　　In terms of appearance, the details of the new Jetta VS5 front grille are optimized, and a "Y-shaped carved armor" chrome grille is added. At the same time, the front enclosure is also completely new, and the overall sense of movement is more prominent. The fog lights on both sides have also become Y-shaped. At the same time, the new car has added two body colors: Ethereum Red and Aegean Blue.

　　As for the interior, the new Jetta VS5 is wrapped in a large area of soft material, and equipped with J-Link brand-new mobile phone interconnection system (supporting CarPlay), EPB electronic handbrake, Autohold automatic parking, ACC adaptive cruise, Front Assist pre-collision system (including CEB city emergency braking) and other configurations.

　　In appearance, like the new Jetta VS5, the new Jetta VS7 is also integrated into the Y-shaped design language, but the visual effect is completely different from that of VS5, and the new car adopts a more concise design idea. The tail of the new Jetta VS7 also uses a penetrating Y-shaped rear reflector. In terms of new car color, the new car has two new body colors: Haibeijin and Pacific Blue.

　　In terms of interior, the new Jetta VS7 adopts a brand-new color matching soft bag seat with exquisite stitching design; A sliding curtain is added to the auxiliary plate cup holder; The 360 panoramic reversing image system is upgraded, and the function of displaying the door opening and closing state is added; In ACC/AEB interface, users can directly click to switch on and off the air conditioner and adjust the temperature; Equipped with an 8-inch LCD screen and J-Connect car networking (including CarPlay/CarLife). At the same time, the new Jetta VS7 is also equipped with ESP vehicle electronic stability system, FRONT ASSIST pre-collision system (including CEB urban emergency braking function) and other safety configurations.

　　In terms of power, the two models continue to be equipped with EA211 1.4T engine with a maximum power of 150 HP (110kW), and the transmission system is matched with a 5-speed manual or 6-speed automatic manual transmission. (Text/car home Qin Chao)

　　Beijing, 5 July (Reporter Li Dan) According to the statistics of the Ministry of Education, the number of college graduates nationwide is expected to reach 11.58 million in 2023, an increase of 820,000. From May to August this year, the Ministry of Education continued to carry out the "100-day sprint" for the employment of college graduates in 2023, and various universities in various places introduced their own employment guidance policies to help graduates find jobs. From "face-to-face" to "screen-to-screen", the education system builds a good job-seeking platform for graduates and realizes accurate promotion of high-quality jobs.

　　The Ministry of Education has actively promoted the strategic action of digitalization of education, upgraded the original platform to "National Employment Service Platform for College Students", and created a "full-time, intelligent" platform for 24 hours and 365 days to provide graduates and employers with better "internet plus Employment" service. During the employment promotion week for college graduates in 2023, the platform held 14 online recruitment events intensively, with more than 15,000 employers participating and providing over 800,000 job information.

　　Colleges and universities all over the country are carrying out offline recruitment activities such as "visiting enterprises to promote employment" and "all enterprises enter the campus", and at the same time, they also try to "bring people live", show students’ resumes in the live broadcast room and "sell" graduates to employers. Focus on graduates’ job-seeking needs, strengthen employment guidance in all localities, help graduates understand the national employment policy, objectively understand themselves, find a correct position, establish a correct outlook on success, career and employment, and "feel the pulse" for graduates’ job hunting.

　　Graduates from key groups, such as poverty-stricken families, low-income families and zero-employment families, are willing to apply for jobs, but some graduates have problems such as lack of confidence and skills in job hunting. The Ministry of Education and the Ministry of Finance continue to implement the "Hongzhi Navigation Aid Plan of the Central Special Lottery Public Welfare Fund", and carry out special training on employability for key groups to help them enhance their confidence and enhance their employment competitiveness. At present, a total of 94,000 graduates of 2023 have completed offline training. Focusing on the practical difficulties encountered by graduates in job hunting, many colleges and universities have established a "one-on-one" assistance responsibility system, refined assistance measures, and tailored assistance programs for key group graduates. Through big data technology, Gansu Province has established assistance work accounts according to the employment intentions of different key groups to improve the accuracy of assistance; Beijing Jiaotong University accurately provides assistance according to "one life, one policy" and "one person, one file", dynamically updates the employment situation, and provides timely assistance.

　　Beijing, 22 May: The reporter learned from the Emergency Management Department that at 21: 48 on May 21 and 2: 04 on May 22, earthquakes of magnitude 6.4 and 7.4 occurred in Yangbi County, Dali Bai Autonomous Prefecture, Yunnan Province and maduo county, Golog Tibetan Autonomous Prefecture, Qinghai Province. After the earthquake, emergency rescue and disaster relief were carried out rapidly. The emergency management department immediately launched the third-level emergency response to the Yangbi earthquake disaster in Yunnan and the second-level emergency response to the Maduo earthquake disaster in Qinghai, continuously dispatched and guided the earthquake relief in Yunnan and Qinghai, and deployed investigation and rescue, earthquake monitoring, secondary disaster prevention and rescue and resettlement for the affected people. The Emergency Management Department and the Seismological Bureau of China sent two working groups to Yunnan and Qinghai to guide and assist local governments in carrying out emergency rescue and disaster relief work.

　　Emergency allocation of relief materials. On the 22nd, the Ministry of Finance and the Emergency Management Department urgently allocated 10 million yuan of central natural disaster relief funds to Yunnan Province and Qinghai Province, respectively, to support and help local governments to do a good job in earthquake relief and properly protect the basic livelihood of the affected people. The Emergency Management Department and the State Grain and Material Reserve Bureau urgently allocated 5,000 tents, 10,000 folding beds and 20,000 blankets to the earthquake-stricken areas in Yunnan.

　　Rescue forces rushed to help in many ways. The Armed Police Force quickly launched the emergency mechanism. As of 19: 00 on the 22nd, more than 300 officers and men of the Armed Police Force fought in the front line of earthquake relief. As of 16: 00 on the 22nd, Yunnan dispatched a national comprehensive fire rescue team with 143 vehicles and 664 people carrying 33 search and rescue dogs and search and rescue equipment to the earthquake zone to rescue 17 trapped and buried people. Qinghai has mobilized 1 heavy rescue team and 3 light rescue teams, including 70 fire engines and 296 commanders and fighters. More than 750 households have been visited and investigated, and more than 3,600 people have been evacuated and transferred. At the same time, the the State Council Earthquake Relief Headquarters deployed to investigate and inspect the infrastructure such as roads, electric power, communications, water conservancy and hidden dangers of geological disasters in the earthquake zone to prevent possible secondary disasters.

　　According to the disaster situation in Yangbi County, the Red Cross Society of China and the Red Cross Society of Yunnan Province quickly launched an emergency response. According to the needs of the disaster area, 300 tents, 1,100 family bags and 1,000 jackets were allocated overnight. According to the disaster situation in maduo county, the Red Cross Society of China and the Red Cross Society of Qinghai Province launched an emergency response at the first time, and allocated tents, folding beds, quilts and other relief materials to the disaster area overnight according to the needs of the disaster area.

　　According to preliminary verification, some rural drinking water projects in Yangbi County have been damaged, and there is no abnormality in water conservancy projects such as reservoirs and hydropower stations in earthquake-stricken areas in Yunnan and Qinghai provinces. The Ministry of Water Resources will complete the earthquake damage investigation of water conservancy projects in the earthquake zone as soon as possible, and urge and guide local governments to conduct in-depth investigation, analysis and judgment on water conservancy projects in the earthquake zone one by one.

　　Agricultural Bank of China Yunnan Branch timely deployed mobile financial service vehicles to reinforce Yangbi Sub-branch. Agricultural Bank of China Yangbi County Sub-branch also opened a "green channel" to allocate 1.2 million yuan for emergency relief funds for civil affairs and other units.

　　The Tibetan Boarding School in Huanghe Township, maduo county, not far from the epicenter, is the largest centralized resettlement site in the township, and all the teachers and students in the school have been properly resettled. By 18: 00 on the 22nd, 5,409 people had been relocated in maduo county, and 370 emergency rescue tents had been set up in schools, hospitals, nursing homes and other places.

　　(Comprehensive report by our reporters Qiu Chaoyi, Wang Hao, Shen Shaotie, Li Longyi and Jia Fengfeng)

Recently, many platforms, such as JD.COM, Baidu, Pinduoduo, Alibaba, Tencent, Meituan and Tik Tok, have voiced their voices one after another to help foreign trade enterprises "export to domestic sales". At the same time, cross-border payment and logistics enterprises are also taking active actions to respond to the needs of the transformation of foreign trade enterprises.

The platform supports cross-border businesses to "export to domestic sales"

The United States has already "cut the knife" on the parcels from China and Hongkong that were not more than 800 dollars, and the duty-free treatment will be officially terminated from May 2.

"As we all know, the United States is one of the important target markets for China to develop cross-border e-commerce, which means that the cost of cross-border e-commerce will rise and the market competitive advantage will become less obvious. It is a big impact for cross-border e-commerce enterprises, especially small and medium-sized enterprises." Bai Ming, a researcher at the Research Institute of the Ministry of Commerce, said frankly in an interview with shanghai securities news.

The reporter interviewed a number of cross-border SMEs and learned that many businesses have adjusted their wait-and-see mood and started to take the initiative to respond.

"Nowadays, many foreign trade enterprises are willing to’ export to domestic sales’. Major platforms and retail enterprises help cross-border businesses to expand the domestic market according to their own advantages such as platforms and traffic, and also provide more choices for these enterprises." Bai Ming said frankly.

Up to now, many platform enterprises such as JD.COM, Baidu, Alibaba, Tencent, Meituan, Tik Tok, etc. have expressed their views one after another, giving money, traffic and resources to support foreign trade enterprises to "export to domestic sales".

On April 11th, JD.COM announced the establishment of a special procurement fund of 200 billion yuan, and launched the export-to-domestic support plan.

On April 12, Baidu announced that it will give priority to supporting 1 million enterprises to export to domestic market by using AI technology and platform traffic, and explore the domestic market. Baidu’s love procurement platform will also issue 1 million corporate grants to export enterprises to help open domestic sales channels at a low threshold.

The reporter learned from Ali that Ali International Station has sent thousands of "Little Two" to almost all foreign trade industrial belts in the country, and at the same time launched special actions to fully help small and medium-sized foreign trade businesses that encounter difficulties. On April 15th, Alibaba’s source factory procurement platform 1688 said that foreign trade manufacturers with overstocked inventory would be provided with full custody and help sales services, and the platform would reduce or exempt commissions. Foreign trade manufacturers could also negotiate with the platform on the cooperation mode of inventory underwriting.

At the same time, 1688 provides early repayment service for foreign trade manufacturers who encounter financial difficulties, and provides special credit loans in conjunction with online merchant banks and other financial institutions, focusing on supporting the most affected clothing, textile and light industrial products and enterprises.

Pinduoduo recently launched the "100 billion support" plan, which also increased subsidies for small and medium-sized cross-border businesses. Zhao Jiazhen, executive director and co-CEO of Pinduoduo, said: "We are determined to shoulder the costs and risks of the transformation and development of platform businesses, and we also have sufficient strategic strength to cope with the uncertainty of the external market environment. We will give priority to ensuring the stable development and healthy profits of small and medium-sized manufacturing industries."

On April 16th, Tik Tok Group launched the special support plan for foreign trade excellent products, integrating business resources such as e-commerce and living services, and helping foreign trade merchants to reduce operating costs and expand the domestic market by setting up green channels, special traffic support, commission reduction and fee reduction, and interest-free loans to help turnover.

In addition, Meituan has launched a green channel for transferring foreign trade to domestic sales, taking advantage of its own resources in warehousing, channels and distribution, such as Elephant Supermarket, Meituan Optimization and Meituan Flash Purchase, and fully supporting the businesses of Meituan in terms of business settlement, business support and brand building.

As of the early morning of April 17th, Meituan Flash Shopping has set up a special working group to transfer foreign trade to domestic sales. According to the relevant person in charge, at present, the working group has coordinated the national lightning warehouses, convenience stores and brands to reach a supply chain cooperation alliance, and 335 enterprises have clicked to sign up for cooperation, of which 111 have entered the actual domestic sales docking process.

On April 17th, Tencent launched the "Run-up Plan for the New Journey of Foreign Trade", paving the way for foreign trade enterprises to broaden the domestic and international markets through ten measures, such as opening a green channel, encouraging new businesses, supporting traffic, and offering preferential rates. It is expected that the business ecology such as small programs, WeChat stores and digital offline stores will increase the sales scale of foreign trade enterprises by 100 billion yuan.

Take the initiative to change the industrial chain, enterprises cooperate to meet the challenge

Bai Ming said that it is still difficult to predict the adjustment direction of subsequent tariffs. But what is certain is that the risks and challenges that cross-border e-commerce business is encountering will further affect foreign trade service enterprises and spread to the upstream and downstream of industrial chains such as logistics and cross-border payment.

The shipping market dynamics released by where to go show that the US tariff policy has led to changes in the US-Canada route. Faced with this situation, major shipping companies are rapidly working out route adjustment plans, and part of the ship capacity of the US-Canada route may spill over to the European route (Euro-Mediterranean route) for undertaking.

In an interview with reporters, the head of the international freight department of a courier company admitted that the international freight market has been subject to certain fluctuations recently due to tariff adjustment. The volume of international freight orders, especially those involving cross-border e-commerce exports to the United States, has declined in a short period of time, and many shippers are on the sidelines, suspending shipments or adjusting shipment plans. However, the company is actively communicating with customers, seeking coping strategies, paying attention to market dynamics, adjusting the operation plan in time, and trying its best to reduce the impact of tariff policies on business.

The strategic adjustment of international logistics and the change of freight rate also provide more possibilities for foreign trade enterprises to explore diversified markets. The person in charge of a home textile cross-border e-commerce company from Shenzhen told the reporter that the company’s current delivery to the United States is normal, but the profit of the products has been difficult to guarantee. The company is trying to move its supply chain overseas to meet the tariff challenge, and at the same time, increase the layout of the European market.

Recently, the download rankings of DHgate (Dunhuang Net), Taobao (Taobao) and Alibaba.com (Ali International Station) in the US have risen sharply, which also shows that Americans’ desire to stock up on "Made in China" has not been extinguished by the tariff increase. Some leading foreign trade enterprises also told reporters that the possibility of export price increase to the United States is not ruled out. "If the price of peers increases, we will follow suit."

Yong Chengxiang, president of Dongguan Industry and Trade Development Promotion Association and chairman of Dongguan Foaiwa Arts and Crafts Co., Ltd., said that if we really want to give up the American market, we should go to Europe and Central Asia. According to him, the association has conducted preliminary investigations on other overseas markets, including Australia, and more than 30 foreign trade enterprises have responded.

Prevent involution and accommodate new enterprises with incremental space.

In addition to proposing a 100 billion support plan, the reporter learned that a number of e-commerce platforms, including JD.COM and Ali, have set up special groups for "exporting to domestic sales", and the number of foreign trade enterprises docking is constantly increasing.

The relevant person in charge of JD.COM told the reporter that nearly 3,000 enterprises and businesses have approached JD.COM for cooperation and help since the announcement of the support plan three days ago (as of April 14th). "This number is rising rapidly every day. To this end, JD.COM has also started the selection of hundreds of categories including clothing, shoes and hats, consumer electronics, household appliances, household daily use, luggage and leather goods, and toy musical instruments. " The person in charge revealed.

"In the contact with foreign trade enterprises, we have noticed that many foreign trade enterprises have concentrated on their unfamiliarity with domestic market rules and lack of online operation experience." Several platform leaders gave feedback to reporters.

In response to this pain point, Tmall opened the exclusive channel of the "Blue Star Plan", and "Industry Xiaoer" provided one-to-one guidance for foreign trade enterprises. JD.COM also set up a "7×24-hour" clue collection and feedback team according to the different needs of merchants, and organized a purchasing and marketing team to start the office assistance of the industrial belt.

Bai Ming suggested that the competitive pressure of cross-border e-commerce industry has increased in recent years, and the industry has been constantly shuffled. Foreign trade enterprises are also facing more challenges when they move to China, which requires the concerted efforts of platforms, businesses and policies. At this time, enterprises should strengthen their confidence, not only make good use of the support of e-commerce platform, but also give full play to their advantages and step up research and development. In terms of overseas business, we will further make good use of the overseas warehouse model, strive to increase exploration in efficient logistics and efficient customs clearance, and carry out more diversified overseas layout. While exploring the domestic market and promoting "export to domestic sales", we should also pay special attention to preventing involution competition.

The reporter noted that preventing involution competition has also become a major focus for platform enterprises to support foreign trade manufacturers to "export to domestic sales".

"To expand the domestic market demand, it is necessary to accommodate new foreign trade enterprises with incremental space instead of stock space." Bai Ming said, "At present, the competition in the domestic market is already fierce. Cross-border e-commerce enterprises’ moving to the domestic market is not a trade-off competition, but should give full play to their own advantages, step up research and development, open up the blue ocean market, and bring more incremental consumption."

At the same time, he suggested that in terms of policy measures, we can guide the support policies such as "trade-in" to give more support to enterprises that "export to domestic sales" and form an increase in consumption, rather than squeezing the domestic market, so as to form a more benign market structure.

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The Volvo XC90 catches the eye with its refined and powerful exterior design. On the front, it uses the classic Thor’s Hammer headlights, combined with the straight waterfall-style air intake grille, to present a visual effect of elegance and power. The body lines are smooth, showing the simple aesthetics of Nordic design. The overall style is atmospheric and noble, highlighting the sense of luxury and sports. No matter which angle you look at, the XC90 is a very recognizable luxury SUV.

The Volvo XC90 is sumptuous in elegant body proportions, with body dimensions of 4953mm long, 1958 mm wide and 1778mm high, creating a sense of sedate space. The 2984mm wheelbase ensures generous interior space and excellent driving stability. The side lines are smooth and powerful, and the tire size is 275/45 R20. With carefully designed rims, it not only enhances the driver’s visual enjoyment, but also provides a solid grip for driving.

The interior design of the Volvo XC90 adheres to the style of Nordic luxury, with attention to detail and comfort. In the driver’s seat area, the steering wheel is made of leather with excellent texture, providing a good grip. It can be manually adjusted up and down + front and rear to suit the needs of different drivers. The central 9-inch central control screen is clear and easy to operate. It integrates multiple functions such as multimedia system, navigation, phone and air conditioning. It supports automatic speech recognition and provides convenient information exchange for drivers.

In terms of seats, the XC90 is made of high-grade leather to provide passengers with excellent touch and support. The main and passenger seats support 4-way adjustment of front and rear, backrest, height and height, as well as 2-way adjustment of waist support to ensure the comfort of long-distance driving. The front seats are also equipped with heating function to keep the driver warm in cold seasons. In addition, the driver’s seat also has a power seat memory function to provide personalized space settings.

As for convenience, the XC90 is equipped with two USB ports and two Type-C ports in the front row to meet passengers’ multimedia and charging needs. The rear seats support proportional reclining, providing flexible storage and versatility. Together, these configurations create an interior environment that is both luxurious and functional.

The Volvo XC90 is powered by a 2.0T turbocharged engine with a power output of 250 horsepower and a maximum torque of 350 N. m. This engine is paired with an 8-speed automatic transmission to provide smooth power transmission and efficient performance.

Summing up the owner’s point of view, he is full of praise for the exterior design of the Volvo XC90, especially the unique design of the front and the eye-catching LED daytime running lights, which add a different kind of aura to this luxury SUV. These elements not only won his personal favor, but also will attract other consumers seeking individuality and practicality. Overall, the Volvo XC90 has established a solid position in the hearts of many owners with its domineering appearance and excellent design details.

01

Tony Leung Chiu Wai and Andy Lau cooperated in the new film Goldfinger after 18 years.

According to Hong Kong media reports, Tony Leung Chiu Wai and Andy Lau will cooperate again after 18 years, and will star in Infernal Affairs director Zhuang Wenqiang’s new film Goldfinger. The film Kasi is luxurious, co-starring Charlene Choi, Yam Tat-wah, Fang Zhongxin, Jiang Haowen and Qian Jiale.　

　

Focusing on the Hong Kong listed company Jianing Group in the 1980s, the film tells the story of its rise to liquidation in just a few years, and finally it was pursued by the Independent Commission Against Corruption for 15 years, which caused a sensation all over the world.

　

In fact, there was news of the film Goldfinger in October last year. At that time, it was reported that it starred Tony Leung Chiu Wai and Nicholas Tse, and it was an action film against corruption. However, Nicholas Tse was not seen in the latest lineup. It is reported that the film was invested by Emperor Film, and it is alleged that it has been approved by the mainland. It is expected to start shooting this year, and the film production fee is reported to be 200 million yuan.

02

The Legend of Searching for Dragons is synchronized with North America in mainland China.

Disney’s first animated feature film "The Legend of Searching for Dragons" this year announced that the mainland will set a file on March 5 to synchronize with North America. The film is the latest work of Frozen’s Zootopia gold medal team, and the Chinese version of the protagonist is dubbed by Zhao Liying.

03

Tang De film and television 413 million will be accepted by Shenzhen Stock Exchange.

Tang De Film and Television announced on the evening of February 19th that it received the Notice on Accepting the Application Documents of Zhejiang Tang De Film and Television Co., Ltd. to Issue Stocks to Specific Objects issued by Shenzhen Stock Exchange on February 19th, 2021. Shenzhen Stock Exchange checked the prospectus and related application documents submitted by the company for issuing shares to specific targets, and decided to accept the application documents.

　

Tang De’s income has been reduced from the initial 600 million to no more than 413 million.

04

The new drama "Eye of the Storm" with the theme of national security was finalized on February 23rd.

　

The national security theme contemporary urban anti-espionage drama "Eye of the Storm" starring Yang Mi and Vin is scheduled to be broadcast on Zhejiang Satellite TV and Oriental TV at 19:30 every day from February 23rd. Iqiyi and Tencent video members will update 2 episodes every Sunday to Friday at 22: 00, and 1 episode on Saturday at 22: 00.

　

The drama tells the story of the national security personnel, represented by Quiet and Ma Shang, who persist in the justice in their hearts regardless of obstacles, and strive to detect cases of technology theft and protect the country’s rare resources from being smuggled and traded by foreign forces.

05

The fire of Marvel Comics’s new drama "Vision of Wanda" caused Disney+ to go down.

Magic Vision of Wanda was very popular after Disney+ was released, which even led to the downtime of this streaming service on Friday. Downdetector, a website that tracks Internet service downtime reports, said Disney+ experienced a short downtime in the early hours of Friday, at about the same time as the latest episode of Vision Wanda premiered. Many Disney+ users went to major social media to express their dissatisfaction.

06

The sequel to Our Distance from Evil started shooting this year.

Taiwanese media reported that in 2019, the high-profile drama series "The Distance between Us and Evil" officially opened a sequel, and the second part will be a brand-new card and story, which will start shooting before the end of this year. Screenwriter Lu Yuyuan said that she spent more than a year doing field research, and now she is writing a script. Her roles include legislators, prosecutors, middle school teachers and social workers.

　

"Our Distance from Evil" was broadcast in Taiwan Province in March 2019, and then Tencent video was introduced. The first film starred Alyssa Chia, Wen Shenghao and Wu Kangren, and Alyssa Chia won the first golden bell in his life with this drama.